Many social platforms have launched, but few have stuck around long enough to boast active users or maintain a brand’s marketing resources. During this week’s #SproutChat, we discussed ways to ensure a consistent voice and experience across each communication touchpoint. We also covered off on reasons why your brand needs to allocate time to different platforms. Be sure to check out how Sprout can help you analyze your overall brand awareness through reports across all major social platforms.

Success on More Than One Network Is a Must

With different networks having distinct personalities and use cases, it’s necessary for your brand to be present on multiple social platforms to better serve various segments of your community. Keep in mind that your followers expectations will vary based on the platform your brand is on.

Pursue the Network With the Accurate Audience for Your Product

While it’s important to spread your resources across different social platforms, if your team has a limited bandwidth, focus on consistency and creative content on one or two networks instead. Consider the demographics of your most frequent customer and focus on the social platform that aligns. For example, if your audience mainly buys via mobile, Snapchat or Instagram might be a good place to start. Or, if your buyers are mostly women, look into a female-dominated network like Pinterest. Do your research and don’t be afraid to directly ask your community where they’re spending the most time.

Consider Utilizing Multiple Profiles

For some brands, it makes sense to foster separate communities with different profiles on the same network. If your organization offers multiple products or has a large customer base, develop a brand identity for that second or third profile that offers something unique to that specific audience. At Sprout, we have a dedicated Twitter handle, @SproutSupport, for customer service-related issues so that we can provide the best care for our community.

Join us next Wednesday, April 12 at 2 p.m. CDT  to discuss how to educate your colleagues on developing a personal brand. Click on the link below to add the our Twitter chat to your calendar. See you then!

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