Calling all marketers, TikTok is your Halloween headquarters. They’re dishing out eerie insights to amp up your promotions. From hair-raising trends to the ultimate spooky soundtracks, TikTok has the scoop to make your campaign a graveyard smash. Check out the latest Halloween trend report from TikTok focused on helping small businesses boost their sales.

Sprout Social ran a similar test with our Social Listening feature on Halloween hashtags seeing an uptick in engagement year over year.

Questions or comments? Continue the conversation with social media peers in The Arboretum.