Meta seems to be expanding Threads with a Trending Topics component. Although not yet officially confirmed, a Meta employee accidentally leaked a screenshot of the feature in action. It seems likely to show in the Search page and would assist users in discovering the most popular discussions on the network. This could mean that the functionality will be made available to the general public soon.
Threads also recently improved functionality by making it easier to switch between accounts and launched a desktop version of the app.
Are you on Threads yet? Sprout shares its learnings on the new platform and what opportunity awaits social marketers.
Questions or comments? Continue the conversation with social media peers in The Arboretum.