Google is opening up a new avenue for businesses to boost their online presence. Your social media profiles will now be displayed in Google Search and Maps when you add social media links to your Google Business profile.

This capability, which was previously exclusive to a few brands, is now available to the majority of businesses worldwide. Direct links to websites like Facebook, Instagram and YouTube simplify relationships and provide your audience additional ways to interact.

Questions or comments? Continue the conversation with social media peers in The Arboretum.