From multiple people responding to social posts to several stakeholders creating and planning content, collaborating on social can be a challenge. Luckily there are several strategies that help make sure wires don’t get crossed.
In this week’s #SproutChat we discussed some tried and true tips for maintaining consistency on social accounts. And, if we learned anything this week, it’s that communication plays a key role in ensuring a team is successful.
Communication Is the Key to Consistency
Giving employees who work on a brand’s social accounts basic knowledge about the brand will be helpful in the long run. A brand playbook and style guide will ensure that everyone on the account is on the same page. Additionally, looping in social team members during the development and planning of larger marketing campaigns is also helpful.
Research Cultural Norms When Working on a Global Brand
All communication is not universal and, when you’re managing a global account, it’s important to take the time to research cultural norms of the regions you are working with. Research social influencers in the area to get an idea of what conversations and trends look like and familiarize yourself with commonly used language and audience interests.
Keep Team Members Informed
If you’re struggling on a strategy or how to respond to a customer, check in with a team member that might have some insight.
Utilize the Appropriate Teams for Specific Tasks
Be sure to reach out to your agencies and other departments for best practices or advice about the content you want to create. People outside of the social media team can bring more awareness to your projects and help secure buy-in from senior leadership.
Convince Leadership That Collaboration Tools Are Vital to Success
There are many tools that social teams can use to share their plans across an organization or department. By fostering this level of transparency, teams can do their jobs much more efficiently. Sprout Social offers many team collaboration features that help save time and streamline communication.
We will be back next week chatting about employee advocacy with Sprout All Star, Jen Kirk. See you Wednesday, May 10, 2017 at 2 p.m. CDT on Twitter. Until then, be sure to join our Facebook group to connect with others in our community.