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What is influencer marketing: An influencer strategy guide for 2025
Published on April 14, 2025
Reading time 14 minutes
Influencers
Influencer marketing is shaping social media every day. Understand how to incorporate influencers in your marketing strategies.
Featured
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Use this framework for maximizing influencer marketing ROI
Published on December 11, 2024 Reading time 12 minutes - Categories
Rethinking the influencer-brand relationship
Published on January 24, 2024 Reading time 5 minutes
All Influencers
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Influencer outreach: The 5-step strategy guide
Published on December 2, 2024 Reading time 11 minutes - Categories
FTC influencer guidelines, explained: Tips for engaging influencers
Published on November 26, 2024 Reading time 10 minutes - Categories
Authenticity in influencer marketing: How to find authentic influencers
Published on November 25, 2024 Reading time 11 minutes - Categories
Earned media value: How to calculate it and what to look out for in the calculating process
Published on November 20, 2024 Reading time 4 minutes - Categories
How to hire an influencer: A guide for successful partnerships
Published on November 19, 2024 Reading time 9 minutes - Categories
6 marketing priorities leaders will obsess over in 2025
Published on November 11, 2024 Reading time 7 minutes - Categories
Influencer marketing glossary: Terms you need to know
Published on October 11, 2024 Reading time 7 minutes - Categories
Is influencer marketing the new PR?
Published on September 26, 2024 Reading time 8 minutes - Categories
Facebook influencer marketing fundamentals: What you need to know
Published on September 25, 2024 Reading time 10 minutes - Categories
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes - Categories
Top 16 influencer marketing platforms for your 2025 campaigns
Published on September 12, 2024 Reading time 9 minutes - Categories
AI influencer marketing: Enhancing your campaigns with AI tools
Published on September 4, 2024 Reading time 7 minutes - Categories
Niche marketing: How brands can use influencers to reach niche pockets of the internet
Published on August 28, 2024 Reading time 7 minutes - Categories
Influencer management strategies: building successful brand partnerships
Published on August 13, 2024 Reading time 8 minutes - Categories
Is influencer activism the new brand activism?
Published on August 5, 2024 Reading time 6 minutes - Categories
29 Top TikTok influencers to check out in 2025
Published on August 5, 2024 Reading time 10 minutes - Categories
6 influencer marketing brand safety considerations to bake into your strategy
Published on July 30, 2024 Reading time 7 minutes - Categories
Top UK family influencers to maximize your next campaign
Published on July 23, 2024 Reading time 10 minutes - Categories
How to start a brand ambassador program from scratch
Published on July 10, 2024 Reading time 10 minutes
![[Afterpost] 2024 Influencer Marketing Report](https://media.sproutsocial.com/uploads/2024/04/influencer-marketing-report_2024_afterpost-ad.png)