Stand out by Posting Entertaining, Valuable Content Often
Standing out on Twitter means engaging authentically and often. When sharing content, the same article can be posted several times to better reach your audience. Multimedia goes a long way, as does content that’s entertaining and valuable.
Achieve Greater Goals Through Meaningful Connections
Maximize your reach and grow your following by engaging authentically. Maintain a balanced number of updates and conversations. Find Twitter chats with others in your industry, and join in weekly to develop your identity as an expert in that field.
Twitter, like other social networks, is about relationships. Build trust within those relationships, and don’t miss any opportunity to empower a loyal customer to advocate on your brand’s behalf through social. Brands and individuals alike should focus on build a community instead of a following.
Join us tomorrow, Oct. 21, for #SproutChat, as we discuss marketing on Snapchat.
Sarah Nagel: Sarah is the Senior Manager, Brand Advocacy and Community at Sprout Social and a Twitter queen. She runs the weekly #SproutChat and is a champion for our incredible community. Outside of work, she spends her time taking on DIY projects and petting her two rescue pups.