Stand out by Posting Entertaining, Valuable Content Often
Standing out on Twitter means engaging authentically and often. When sharing content, the same article can be posted several times to better reach your audience. Multimedia goes a long way, as does content that’s entertaining and valuable.
Achieve Greater Goals Through Meaningful Connections
Maximize your reach and grow your following by engaging authentically. Maintain a balanced number of updates and conversations. Find Twitter chats with others in your industry, and join in weekly to develop your identity as an expert in that field.
Twitter, like other social networks, is about relationships. Build trust within those relationships, and don’t miss any opportunity to empower a loyal customer to advocate on your brand’s behalf through social. Brands and individuals alike should focus on build a community instead of a following.
Join us tomorrow, Oct. 21, for #SproutChat, as we discuss marketing on Snapchat.
Sarah Nagel: Sarah Nagel is the Senior Manager, Brand Advocacy & Community at Sprout Social. She heads community building initiatives as well as Sprout’s advocacy program, Sprout All Stars. Sarah is a champion for empowering passionate and enthusiastic customers and believes in the huge impact an engaged community can have on an organization’s bottom line. Outside of work, she loves taking on home renovation projects, spending time with her husband and two rescue dogs and making the best guacamole you’ve ever had.