It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. In honor of a new year in social media, we’re featuring the best Facebook tips of 2011 this week.

Facebook has emerged as the most critical social network for businesses and brands because of the social network’s membership of 800 million. These tips will help you optimize your Facebook Page to reach customers clients, and even business partners. We also have a similar list of top Twitter tips if that social network is your primary focus.

Were these tips helpful? Do you have any more ideas for getting the most out of Facebook? Let us know in the comments!