It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’re offering a quick guide to help you allow Facebook users to subscribe to updates from a personal profile like they would to a Page. This is useful if you want to promote your personal account or those of your employees; in fact, Facebook just added a Subscribe button that lets you promote those individual accounts on your brand’s blog or website.

For example, a news blogging website could encourage its readers to subscribe to not just the Page for the brand, but to the updates of individual bloggers as well. We’ll explain how to add a button in an upcoming update, but for now you need to make sure that all the people in your organization can be subscribed to. By default, they cannot.

Each person who wants to make his or her public updates available for subscription must navigate to his or her profile and click “Subscribers.” This appears in the left-hand navigation menu on the profile page if you have Facebook’s traditional profiles, and it’s one of the graphical menu options below the profile picture and to the right of the work, school, and relationship info on Facebook’s new Timelines profiles.

You’ll be taken to a page where you can update your settings for subscribers. This is where you can allow people to subscribe to your updates, and once subscriptions are enabled, you’ll have a lot of options that live behind the “Settings button.” For example, you can disable subscriptions again, choose who can post comments on your public updates, choose whose activity you want to be notified about, and limit who can subscribe to you.

Note that once you’ve enabled this feature, you still need to keep track of which of your updates are public and which are private. Depending on your other Facebook privacy settings, private updates may only be visible to friends. Each time you post an update to Facebook, you’ll have to specify whether it should be public (for your subscribers) or private (probably just for your friends).

Once everyone in your organization has gone through these steps, you’ll be able to start promoting their accounts to your customers, readers, or clients.

Was this tip helpful? Do you have any more ideas for driving engagement on Facebook? Let us know in the comments!