The space above the News Feed is valuable, and is often where Facebook shares news about updates or prompts you to take action. It seems unlikely that the social network would start placing Sponsored-like ads up there – especially after the backlash received when the company announced it would integrate Sponsored Stories into the News Feed.
However, anyone using a Facebook Profile to build a personal brand might benefit from this feature. Not only can it help to introduce you to other like-minded people, but it could also help to promote you and your personal brand to Facebook’s user base.
Facebook has yet to comment on this feature, so it’s not clear if or when it will be rolled out to the public.
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.