It’s Facebook Friday — each week we’ll offer one tip for leveraging Facebook to increase customer awareness of and engagement with your brand or business. This week we’ll show you how to use your real name (that is, your personal Facebook profile) to leave comments on content on your Facebook Page, instead of using the Page’s name.

By default, any comment you leave on a Facebook Page you own or have administrative access to will appear under the name of the Page, even if you’re logged in as your personal profile. So for example, Jane Austen might be logged in as “Jane Austen” but when she comments on the “Pride & Prejudice” page she created, the comment author’s name would appear as “Pride & Prejudice,” not “Jane Austen.”

This can be less than ideal if you want your Page to have a more personal, conversational vibe. Fortunately, it’s easy to change!

First, log in as your Page (click on the arrow in the top-right corner of Facebook, then click “Use Facebook as Page”). Then, click the “Edit Page” button that appears at the top-right corner of your Page. This will take you to the page preferences section, with navigation options on the left.

You’ll want to click on “Your Settings.” This will bring up a Page with a number of options, the top-most of which being a checkbox next to the words “Posting preferences.” Beside that you’ll read: “Always comment and post on your page as [the name of your Page], even when using Facebook as [your real name].”

Uncheck this box, then click “Save Changes.” It’s done! Now you can switch back to your personal profile and post on your Page using your real name.

Was this tip helpful? Do you have any more ideas for driving engagement with customers on Facebook Pages? Let us know in the comments!