Once that’s done, just type in the name of the Page you want to Like in the search bar at the top of Facebook. It should pop up in the options below as you type. Click on it, then click the “Like” button at the top of the Page. It’s that simple.
Most businesses list their contact information on their Facebook Pages, so use that contact info (usually contained the “Info” tab of the Page) to request that they Like you in return. And while you’re at it, consider these other cross-promotion strategies:
- Arrange to share one another’s updates regularly — perhaps once or twice a week, if the content is likely to be relevant to both audiences.
- Agree to post promotions on one another’s Page walls. Anyone visiting the receiving Page will see the promotion, and he or she might click on it. Also, if someone has Liked both Pages, he or she will see it in his or her own front-page News Feed.
- Host contests, create events, and offer Facebook Places deals together. This is a particularly good strategy for local businesses that are geographical neighbors.
Social media is just that — social — and these sorts of cross-promotions are important for building an audience. Blogs and Twitter accounts have been doing it for years, so it’s a logical move on Facebook. However, don’t attempt these kinds of promotions without first making arrangements with the partner! If it’s not part of a well-thought-out deal, both fans and the would-be partner will probably see your efforts to reach out as spam.
Was this tip helpful? Do you have any more ideas for cross-promoting on Facebook Pages? Let us know in the comments!
Samuel Axon: Samuel is the Editorial Director supervising Sprout Social's editorial and web content projects. He has years of experience in blogging and social media, having previously worked as an editor at social media and technology news sites Mashable and Engadget. He also helped build the white label web content management system Crowd Fusion from the ground up.