In May, Facebook granted Page owners the ability to assign different levels of access to admins. Now the social network appears to be extending this feature to third-party apps.
Many admins use third-party tools — like Sprout Social — for Page content creation, moderation, engagement, and ad creation. Previously, you were required to grant full-access permission to these apps; however, that’s not really necessary.
For example, an ads management platform might require permissions for managing ads and monitoring Insights, but it doesn’t need permissions for creating posts and monitoring posts’ comments.
Moving forward, you can add the admin of the ads platform as a Page admin with the Ads Creator (formerly Advertiser) permission. This means that he or she will only have access to managing ads and reading Insights.
Facebook also noted that scheduled posts, which were also introduced in May, are now available to all Pages. Additionally, unpublished posts, which enable you to target non-fans with ads that might not be relevant to members that have already Liked your Page, have also been rolled out to all Pages.
Whether you use apps or create them, this update is important as it gives you and other Page owners more control over your privacy. You can learn more about Page admin permissions on the company’s Developers Blog.
[Image credit: Meena Kadri]
Jennifer Beese: Jennifer Beese has worked as a community manager and social media strategist. When she’s not writing, you can find her studying anatomy and physiology—she literally has a skeleton in her closet—or under the stars with her telescope.