Last month, Facebook introduced Open Graph apps, which provide consumers with new ways to interact with brands on the social network.

Open Graph essentially enables individuals to share updates based on actions other than the default Facebook “Like” action. These apps no longer have to ask permission to post to a member’s Timeline. Instead, he or she can grant permission once and continue using the app without interruption.

Through Open Graph, your brand can create a more defined engagement metric in order to better understand your customers. At the time of launch, Facebook announced more than 60 partners. This article highlights some of the creative ways in which brands are using Facebook’s new social actions.


1. Fab lets its customers brag about great deals by sharing purchases on their Timelines. Individuals that don’t want to share every purchase can filter specific categories — for example, maybe someone wants his or her gifts to remain a secret. Additionally, for customers who opt in to share their purchase activities on Facebook, Fab is offering $10 in credits per month for the first five months.

2. Payvment: Instead of focusing on purchases, Payvment encourages customers to share what they own and what they want. Individuals can also create wish lists and generate conversations around products as well as the company.

3. Sneakpeeq: The social-buying site Sneakpeeq lets shoppers browse merchandise before peeking at the price tag. Once a customer “peeqs” at the price, he or she is prompted to connect with Facebook and share that item. The sneaky part is that the price is only visible to the customer and the seller. Additional actions include “loved” and “earned.”


4. Airbnb: Airbnb is a global network that connects people with accommodation space to spare with those looking for a place to stay. Through its Facebook app, a traveler can sign in and receive personalized search results according to his or her Facebook network and how he or she is connected to hosts and reviewers. Published actions include “stayed” and “visited.”

5. Where I’ve Been: With Facebook’s Timeline so focused on sharing life experiences, it only makes sense that an individual is able to share locations where he or she has been or wants to go. The Where I’ve Been app allows travelers to showcase cities and countries that they’ve been to, lived in, or want to visit. These actions are then published to the Timeline and shared among friends.


6. Foodspotting: Foodspotting is a popular app that lets a foodie share what and where he or she is eating — think of it as the Instagram of food. Once connected with Facebook, consumers can share foods that they want, have tried, and loved with friends. Not only does it take advantage of Facebook’s larger visuals, but it could also help promote local restaurants.

7. Foodily: Although it’s similar to Foodspotting in subject matter, Foodily is focused on sharing and discovering mouth-watering recipes. Foodies can attach photos to recipes and share what they’re craving, making, and recommending.


8. Chegg: The online textbook rental company wants to make it easier for classmates to connect and engage in more conversation on Facebook. Chegg My Courses encourages students to share courses and create study groups for the courses that they’re taking.

Open Graph gives brands the opportunity to create additional awareness on Facebook through consumers’ actions. Instead of placing a boring link on a Wall, brands are getting a prominent space on consumers’ Timelines to feature a variety of actions that were performed. These actions will also appear in the Ticker on Facebook’s homepage.

The apps mentioned above are just a handful of those currently being used by members of Facebook. The social network will continue to approve new Open Graph apps on a rolling application basis.

[Image credits: Tom RocheChristian Riverafdecomite, Phil Campbell, Christopher Sessums]