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Categories
- Data Report
- Digital Transformation
The State of Social Media: After a Year of Transformation, Executives Are All-In on Social
Categories
- Data Report
- Digital Transformation
The Future of Social Media: New Data for 2021 & Beyond
Categories
- Branding & Creative
- Marketing Disciplines
How to design a logo: 5 Steps to creating a logo you love
Published on March 26, 2021 Reading time 14 minutes
Categories
- Digital Transformation
- Future of Marketing
How social drives transformation: Q&A with Twitter’s Zach Hofer-Shall
Published on March 23, 2021 Reading time 5 minutes
Categories
- Facebook
- Social Media Content
Top Facebook trends to try in 2024
Published on March 10, 2021 Reading time 5 minutes
Categories
- Government
- Legal
How to write a white paper that inspires a year-long content strategy
Published on November 11, 2020 Reading time 7 minutes
Categories
- Marketing Disciplines
- Social Media Strategy
Branded keywords: Why they matter and how to track them
Published on November 9, 2020 Reading time 7 minutes
Categories
- Guide
- Leadership
Building Your Social Media Team [Free Hiring Manager Toolkit]
Categories
- Branding & Creative
- Marketing Disciplines
What is a brand mission and how to define it
Published on August 24, 2020 Reading time 6 minutes
Categories
- Diversity, Equity & Inclusion
- Leadership
Mind the gap: What business school didn’t prepare me for as CMO
Published on August 18, 2020 Reading time 5 minutes
Categories
- Data Report
- Social Media Content
Social Media Activism in 2020: New Insights for Brands
Categories
- Social Media Strategy
- Social Media Trends
Social media silence: How to know when your brand should stay quiet
Published on July 23, 2020 Reading time 6 minutes
Categories
- Leveling Up
- Sprout in Action
3 ways to boost your team’s efficiency and create personalized workflows in Sprout
Published on July 16, 2020 Reading time 6 minutes
Categories
- Consumer Goods
- Customer Experience
How direct-to-consumer brands are rewriting the meaning of marketing
Published on July 7, 2020 Reading time 5 minutes
Categories
- Digital Transformation
- Leadership
To thrive in today’s new normal, CMOs need to address these digital skills gaps first
Published on June 25, 2020 Reading time 4 minutes
Categories
- Social Media Strategy
What’s next? 10 actions every social marketer needs to take today
Published on May 18, 2020 Reading time 8 minutes
Categories
- Leveling Up
- Marketing Disciplines
How marketing leaders can turn social media into a true growth engine
Published on May 5, 2020 Reading time 5 minutes
Categories
- Social Media Advertising
- Social Media Content
7 lessons from Sprout Social’s year of creative testing on social media
Published on April 9, 2020 Reading time 9 minutes
Categories
- Culture Strategies
- Team Collaboration
Remote work: 5 steps to cultivate an environment where employees thrive
Published on March 23, 2020 Reading time 5 minutes
Categories
- Community Management
- Social Media Strategy
What to do right now: How to navigate through a global crisis on social media
Published on March 18, 2020 Reading time 5 minutes
Categories
- Social Media Analytics
- Social Media Content
Want better results? Start with social testing
Published on March 18, 2020 Reading time 13 minutes

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