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Omnichannel Marketing: 8 Ways to Leverage Social & Conversational Experiences [Webinar]

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Session time: 1 hour

Your buyers are busy. Really busy.

But when they are looking to buy, they now use 10 or more channels to interact with a brand. Yes, that’s right, 10. 

Welcome to the world of omnichannel marketing – where your social platforms, chatbot, email strategy, and customer experience collide. What does that mean for brands? It means we must work to meet consumers exactly where they are, no matter the channel. So whether your buyer is visiting your website, or scrolling through your social media, you need to be prepared to give them the social and conversational experiences they deserve.

In this webinar featuring Drift’s Caitlin Seele, Head of Digital Marketing, and Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, we share eight ways to level up your omnichannel marketing strategy. 

You’ll learn: 

  • Why social platforms are critical in building a multi-touch strategy.  
  • The latest data on social consumer behavior. 
  • Why you need to prioritize creating conversational experiences across all channels, along with examples you can replicate today.
  • How leveraging social and conversations can help you drive pipeline and revenue. 



Caitlin Seele

Caitlin Seele

Head of Digital Marketing Drift

Caitlin Seele is Head of Digital Marketing at Drift, where she leads the charge on digital strategy and channel performance. She’s a marketing leader specializing in digital marketing, integrated campaigns, and analytics. She’s always thinking about what’s next for personalization and integrated customer journeys.

Mike Blight

Mike Blight

Senior Market Research and Insights Manager Sprout Social

Mike Blight is the Senior Market Research and Insights Manager focused on social media trends, research and data-driven content. His love language is sharing TikToks, the NBA and spending time with his kids.

Sarah Corley

Sarah Corley

Demand Generation Strategist Sprout Social

Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley