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How to Explain the Business Value of TikTok to Your Boss [Webinar]

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Session time: 30 minutes

80 million people spend an average of 24 hours a month on TikTok. Your brand can use this new opportunity to revolutionize how you interact with customers to dramatically increase your brand’s visibility. 

When users scroll through TikTok, the brands that are truly “killing it” are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.

Join Sprout Social’s Jonathan Zuluaga and Sarah Corley as they discuss: 

  • How valuable TikTok can be for your business 
  • The TikTok audience
  • Top TikTok marketing tips for brands


Jonathan Zuluaga

Jonathan Zuluaga

Social Media Strategist Sprout Social

Jonathan Zuluaga is a Community Strategist at Sprout Social. From working as a social media strategist working at agencies like Havas to being in-house at Great Wolf Resorts, his background has given him the chance to understand clients and brands from both sides of the business. A passionate strategist and connector during the day and a creative in his off time, Jonathan spends his free time as a photographer, making cocktails and studying his obsession with minimalism.

Sarah Corley

Sarah Corley

Demand Generation Strategist Sprout Social

Sarah Corley is the Demand Generation Strategist at Sprout Social. When she isn’t rocking the marketing world you’ll find her A) cooking/baking up a storm, B) with her nose in a book, C) wine tasting, D) playing piano or E) all of the above. Sarah’s claim to fame is setting a Guinness World Record when she worked for Nestle Toll House. @srcorley