More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.
This week at #SproutChat, we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy.
Humanize Your Brand
Content focused on company culture isn’t going to help you reach your sales goals. But highlighting the exceptional parts of your work environment will only attract better talent and help fuel your company’s long term success.
Ensure Consistent Employee UGC
As your organization’s social media manager, you should be gathering content from company events and broader initiatives. However, an easier way to ensure variety is to ask for user-generated-content from your own employees. Ensure consistent content by setting up a protocol that doesn’t include too many specifications or barriers to participation.
Always Ask Permission
Always get consent from employees if you’re going to tag their personal social profiles. Employees should have their privacy respected, even at company functions. An alternate route is to forego tagging and just use first names.
Employees Should Opt-In to Advocacy
Fostering a culture of employee advocacy is a fantastic way to showcase company culture. One of the biggest benefits of an advocacy program is organic exposure via social. That being said, keep the initial efforts of your program optional and lighthearted. If employees are required to say great things about their employer, there’s no doubt the tone of those messages will quickly turn sour.
You don’t need to be a Fortune 500 Company to curate and publish great company content. Take note from these SMB companies that understand the value in incorporating company culture into their social strategies.
At Risas Dental, the team huddles before treating patients.
Goodmanson Construction showcases their service, but also their employees in a year-end wrap up video.
Join us next week on Wednesday, February 1 at 2 p.m. CST to discuss managing social media on the go. Until then, discuss industry topics with your peers in our community on Facebook.