How to Succeed on Twitter

Learn Twitter marketing secrets from a former Twitter employee and digital advertising specialist.
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Webinar Details

So, you want to get the most out of Twitter as a marketing tool, and look cool doing it? Jackie Lamping, Sr. Director of Marketing at AdRoll, has led social media teams at both B2C and B2B companies and coached dozens of Fortune 500 companies on how to Tweet their way into consumer’s hearts.

Check out this recorded webinar to hear the simple rules for creating great content and driving brand interactions that go viral. These strategies will truly help any marketer succeed on Twitter.

In this webinar you’ll learn:

  • How to engage your customers in a thoughtful and creative way.
  • The simple secrets to creating retweet-worthy content.
  • How to handle customer service complaints.
  • Real world examples of Do’s and Don’ts.

The Presenters

Jackie Lamping

Sr. Director of Marketing
AdRoll

Jackie is a thought leader in digital marketing innovation with 10+ years of hands-on experience in customer acquisition, branding, social media, content marketing, and emerging channel strategy. She currently heads up global growth marketing at AdRoll. Previously, Jackie led global brand advocacy at Twitter, providing consulting to top brands on social media strategy & organizational enablement. Earlier in her career, she led the digital team at Apollo Group and was a product marketing leader in online financial services. She holds a BA in human biology from Stanford and an MBA from the Haas School of Business. @jackielamping

Michael Patterson

Demand Generation Specialist
Sprout Social

Michael enjoys writing about all things social media, and his insights can be found on Adweek's SocialTimes, Social Media Today and Social Media Examiner. When he isn't pouring over blog posts he can usually be found exploring Chicago's unique neighborhoods and breweries. Find him on Twitter @MPatterson22

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