For enterprise brands on social media, this is probably not your first rodeo. You understand the importance of brand awareness and audience growth, but how do you hone in on these traits? Success for enterprise brands is not measured in the same way as small businesses or social media first-timers.
Instead, enterprise social media strategies have to include solid pillars of building communities, engaging audiences and creating seamless integrations between social media tools and your employees. Whether you’re building a team or looking for ways to improve your enterprise social presence, here are our best articles and guides to polish your game.
Team Collaboration & Management
More likely than not your enterprise team is complex and has many nuances. Implementing tools that help everyone succeed can be extremely tricky. However, we believe in providing tools that compliment instead of altering your team. Learn how team collaboration and management can improve across your company with these helpful articles.
How to Build a Dynamic Social Media Team
First things first, you have to employ a solid social media team that can collaborate with your marketers, sales members and c-suite staff. The majority of businesses only have a handful of team members handling their social presence. However, you need to ensure your team is built to work across channels, evaluate goals and determine a social media structure.
How to Create a Social Media Style Guide: 10 Things to Include
If you have the team ready, make sure your social media style guide includes everything you need to be compliant with your marketing efforts. This should be your go-to source for brand voice and creating a cohesive experience for your audience. Enterprise businesses likely have one already, but this article will show you the 10 things your style guide must include.
We’ve all seen our fair share of social media fails over the years. From small startups to international corporations, no brand is immune to making Read more…
Introducing Message Approval Workflow in Sprout Social
Enterprise businesses have multiple social posts publishing across various accounts every day. What’s stopping your newest intern from accidentally publishing a Tweet with glaring errors or incorrect information? You’ve all seen it happen, which is why it’s critical to use a message approval workflow in your social management tools. Read how our workflow tools improve collaboration and mitigate risk across your networks and profiles.
Should a marketing associate review an intern’s Tweet before it goes out? Perhaps a colleague—or even a compliance officer—needs to review an image before Read more…
Positive Brand Experience
A customer’s brand experience is critical to your marketing funnel. Moreso, without a positive experience, you run the risk of taking away value from your social media marketing strategy. Your brand activity, whether it’s through community outreach, customer interactions or content creation, needs to positively influence customers on your enterprise brand. That’s why we have these essential articles to help bigger companies maintain positive brand experiences.
No matter who you are or what your business does, it’s just about impossible to avoid seeing negative feedback. And that’s OK because as Read more…
The 5-Step Social Media & Online Reputation Management Plan
As a major enterprise, you’re likely accustomed to negative feedback on social media. It’s nearly impossible to avoid on a personal level as well, but enterprise companies have to know how to review, respond and monitor interactions to avoid furthering incidents. This social media reputation management guide covers everything you need to monitor conversations and prevent customer interactions from turning into poor experiences.
Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after Read more…
Social Media Automation Rules No Brand Should Break
Far too often, we see enterprise brands in the news for social media gone wrong. The cause is typically relying on too much social media automation to control publishing times and content. However, if you use social media automation correctly, it can work in your favor. But it’s important to learn the rules before you start automating your social efforts.
As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. Newly released Instagram features now let you Read more…
How to Add & Manage Multiple Instagram Accounts for Your Brand
As an enterprise brand on social media, you likely have multiple social media accounts. Even more so, you probably have more than one Instagram account. To ensure you get the most out of Instagram, check out this guide on how to add and manage multiple accounts from an enterprise social media dashboard. Learn more in this article!
When it comes to sharing engaging content, social media marketers understand the importance of compelling visuals. But how do you efficiently manage your visual Read more…
Manage & Publish Your Team’s Social Images With Sprout’s Asset Library
Any major company can tell you about the importance of keeping a consistent brand image. On social media, this notion is still necessary. Sprout’s Image Asset Library is crucial for enterprise businesses managing numerous visual assets across social channels. Cataloging brand visuals can get tricky when working across departments. But with Sprout, everything can live in one place to simplify publishing and team permissions. Learn more in our product guide here.
Social Media Enterprise Data
Just like any other business, your enterprise brand needs to track, monitor and analyze social media data as thoroughly as possible. The information you discover could provide insights into publishing behaviors, audience engagement or content performance. In today’s digital-savvy age, you can’t miss out on benchmarking your social media data. Here are some articles to help you increase your efforts.
5 Secrets to a Data-Driven Enterprise Social Media Team
What does success look like for your enterprise brand? Can you measure it effectively across your channels? In this article, we show you five secrets to make your enterprise team more data-driven with social media. Each tip helps you form your social team to be on the same track as the rest of your organization.
Enterprise social media marketing is a totally different animal than social media for small business or startups. There are regulations. There are multiple teams Read more…
Aggregate Social Network Data Using the New Group Report
Wondering how you plan to pull all the data from each network into a single report? You’re in luck! Sprout Social’s Group Report allows you to analyze social data across networks and by aggregating common metrics. You can even select specific timeframes to pull this all-inclusive data. Learn how to make reporting across all your social channels a breeze with our Group Report.
We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Read more…
How to Successfully Mine Your Social Media Data
Learning how to mine your social media data can provide great insight into what’s working in your campaign. Without this information, you’re more-or-less guessing at how to improve or increase your strategy. This guide helps you understand the important metrics and how to dig deep to get the data you need to measure your efforts. Get started now and see what data you might be missing in your tracking efforts.