Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

All Social Media Marketing

Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Reach vs. impressions vs. engagement: What’s the difference?
Published on February 20, 2024 Reading time 8 minutes
Categories
- Future of Marketing
- Higher Education
3 Institutions leading a masterclass on TikTok for higher education
Published on February 12, 2024 Reading time 11 minutes
Categories
- Template
- Facebook
A Facebook Marketing Template to Refresh Your Strategy and Increase Your Reach
Categories
- Template
- Employee Advocacy
An Employee Spotlight Template for Celebrating Your Team
Categories
- Social Media Engagement
5 ways social media listening increases customer advocacy
Published on February 1, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Increase YouTube engagement: 10 ways that actually work
Published on January 31, 2024 Reading time 10 minutes
Categories
- Branding & Creative
- Facebook
The picture-perfect Facebook cover photo size
Published on January 30, 2024 Reading time 6 minutes
Categories
- Branding & Creative
- Facebook
Facebook Event photo size & dimensions guide
Published on January 30, 2024 Reading time 4 minutes
Categories
- Leadership
- Social Media Marketing
How social media network fragmentation will impact your 2024 strategy
Published on January 29, 2024 Reading time 3 minutes
Categories
- Influencer Marketing
- Social Media Strategy
Rethinking the influencer-brand relationship
Published on January 24, 2024 Reading time 5 minutes
Categories
- Social Media Marketing
- Social Media Trends
Post Performance Report: Brands already inspiring us in 2024
Published on January 23, 2024 Reading time 7 minutes
Categories
- Employee Advocacy
- Social Media Content
The power of frontline employee engagement on social media
Published on January 22, 2024 Reading time 6 minutes
Categories
- Customer Care
- Social Media Analytics
Social media personalization: The opportunity and risks to consider
Published on January 9, 2024 Reading time 7 minutes
Categories
- All Career Growth
- Branding & Creative
How to create a social media style guide: 10 things to include
Published on December 28, 2023 Reading time 14 minutes
Categories
- Social Media Engagement
- Social Media Marketing
8 social media myths to unlearn (and dispel across your organization)
Published on December 18, 2023 Reading time 7 minutes
Categories
- Leveling Up
- Social Media Marketing
How to give better social media presentations (free templates included)
Published on December 11, 2023 Reading time 6 minutes
Categories
- Marketing Disciplines
- Social Media Analytics
Social media target audience: How to find and engage yours
Published on December 7, 2023 Reading time 8 minutes
Categories
- Template
- Social Media Marketing
YouTube Strategy Template: Optimize and Grow Your Presence
Categories
- Influencer Marketing
- Social Media Strategy
TikTok from Creator Fund to Creativity Program: what to expect
Published on December 7, 2023 Reading time 9 minutes

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