11 YouTube analytics tools to improve your marketing in 2024

Great videos don’t happen by accident. Maybe they did once upon a time when candid shots turned into viral sensations in the earlier days of YouTube and Vine. Things have changed since, and you need to be more strategic with your YouTube content. That’s where YouTube analytics comes in. It pinpoints exactly what’s working and what’s not, so you can keep producing awesome videos consistently.

There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. As such, they’ll ultimately help you grow your channel. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance.

What are YouTube analytics tools?

YouTube analytics tools are platforms or features provided either by YouTube or third-party services that offer insights and data about the performance of your YouTube channel and videos. They track various metrics such as views, watch time, audience demographics, engagement rates and more. YouTube analytics tools help creators understand their audience better, optimize their content strategy and make data-driven decisions to grow their channel.

Use these 11 YouTube analytics tools to boost your marketing

With the abundance of options out there, you may be wondering which YouTube analytics tools can best support your needs. Here are eleven of the best options in the market:

1. 1. Sprout Social
   2. YouTube Analytics
   3. Unbox Social
   4. Vidooly
   5. Quintly
   6. ChannelMeter
   7. ViralStat
   8. TubeBuddy
   9. Tubular Intelligence
   10. Unmetric
   11. VidIQ

1. Sprout Social

Our very own YouTube analytics tool gives you a detailed look at how your individual videos are performing. Using the YouTube Videos Report, you can track several video-specific performance metrics. This includes metrics such as the number of video views and estimated minutes watched. It also calculates the average video time watched and engagements for each video.

The grid view makes it easy to see which video you’re analyzing. This also helps you quickly compare the thumbnails of different videos and see which ones need improving.

You can customize the report by sorting videos based on their performance-specific metrics. For example, you can sort the videos in order of video views or engagements.

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2. YouTube Analytics

YouTube’s native analytics offers a detailed look into how your channel is performing in terms of watch time, views and subscriber growth. The overview section provides you with a graph where you can see how your channel performance is changing over time.

Using this tool, you can see how your impressions led to watch time and how viewers found you. This gives you a better understanding of your video visibility, so you can decide if it needs improvement.

YouTube Analytics also helps you understand your audience better. It reveals when your audience is active on YouTube and what other channels they watch. From the research tab, you can even explore what keywords your viewers are searching for, so you know what they’re interested in.

3. Unbox Social

Unbox Social gives you a complete look into your YouTube performance. You can get post-level performance insights to see which ones appeal to your audience and which ones don’t.

It lets you monitor the number of subscribers gained and lost to better understand your channel growth. It also gives you an in-depth analysis of your audience demographics, so you can optimize your strategy accordingly.

Using this YouTube analytics tool, you can see how your video views are changing over time. That way, you can pinpoint when your views spiked and whether a specific video contributed to this spike.

4. Vidooly

Vidooly is a powerful video analytics tool for measuring your video performance. Its analytics function works across YouTube and other major social networks. The brand lift study lets you measure the success of your campaign in terms of impressions and ad recall lift.

The audience insights can reveal the viewing habits of your audience across different platforms. That way, you can adjust your campaigns and promotion strategies to better resonate with them.

This YouTube analytics tool also helps you discover influential YouTube creators to partner with. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers.

5. Quintly

Quintly is one of the most robust YouTube analytics tools in the market. It offers hundreds of metrics that you can track to get a comprehensive look into your performance. This includes channel subscribed status and traffic source. It also shows you the playback location and card metrics for your channel.

The tool lets you dig deeper into surface-level metrics and gives you a breakdown of views coming from premium members and private videos. It also gives you a better understanding of how your channel has performed since the very beginning. For this, you can look at the historic subscriber count and lifetime metrics.

6. ChannelMeter

ChannelMeter lets you track all the basic performance metrics. This includes views, audience size and estimated minutes watched. But the major focus of the platform is YouTube creator management and performance tracking.

You can view who your top performers are along with a breakdown of what each creator is contributing. This includes view counts, monetized playbacks, engagements, subscribers and top videos.

7. ViralStat

ViralStat lets you track your video performance across major social networks. It allows you to monitor all the key performance indicators from a single dashboard. This helps to simplify your campaign measurement.

The tool gives you a better understanding of your audience by seeing what they engage with on other social media platforms. This will help you discover YouTube video ideas and create content that resonates with them. You can even see which creators they follow and trust, which could then inform your influencer marketing strategy.

8. TubeBuddy

TubeBuddy gives you a comprehensive dashboard where you can view your channel analytics insights. It comes with a comparison graph where you can visualize how your views for the past 30 days compare with the views of your competitors.

The Competitor Scorecard lets you make a detailed comparison on other metrics such as subscribers, views and uploads. You can also use “Videolytics” to research your competitors and see what’s working for them and what’s not.

9. Tubular Intelligence

Tubular Intelligence is an AI-powered video analytics platform. It provides suggestions on content categories and trending hashtags. This can inspire you to create videos that your viewers are excited to watch. That way, you stand a better chance of creating videos that the YouTube algorithm will love and display to more viewers.

The platform provides you with detailed insights into your audience demographics. It even lets you add measures on ecommerce purchase and engagement. This will help you understand the impact on audience behaviors. The best part is you can do the same with your competitors’ channels.

10. Unmetric

Unmetric offers one of the most powerful solutions in YouTube competitor analytics. It gives you a detailed list to see how your channel compares with the competition. You can make comparisons on metrics such as views, views growth and average views. It also lets you compare metrics such as subscriber growth, average duration and uploads.

You can quickly analyze viewer sentiment on your competitor videos to see what’s working. Additionally, the report on your most engaging video tags will show you what resonates with your viewers.

11. VidIQ

VidIQ allows users to compare their channel’s performance with that of competitors. Creators can analyze metrics such as subscriber growth, views, and engagement to gain insights into their competitive landscape and identify areas for improvement.

VidIQ provides an SEO score for each video, indicating how well it’s optimized for search. Creators receive recommendations for improving their SEO based on factors like keyword usage, title length and metadata optimization.

Measure and grow your YouTube channel

Monitoring and measuring analytics for your existing strategy is essential if you want to grow your channel. Additionally, you have to stay informed about changes in viewer preferences. This will help you adapt your strategy accordingly for a bigger impact.

Download the latest Sprout Social Index™ to learn more about the changes in consumer preferences. You’ll then understand how your business can adapt to these trends for your YouTube strategy.