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Engagement Tools

Build your brand by scaling engagement

Sprout’s engagement tools help you connect with customers quickly and efficiently, so you can better address their needs and build greater brand loyalty.

Remove engagement roadblocks

Overflowing inboxes and time-consuming tasks affect your team’s ability to deliver relationship-building experiences on social. From community management to customer support, Sprout gives you the tools you need to increase visibility, improve responsiveness and boost efficiency.

Discover business-critical insights inside every conversation


Onboard with ease


Take back control

Save time and stay a step ahead using automated features and customizable workflows. Monitor social activity and organize all incoming messages from a single location.


Increase team productivity

Foster effective teamwork with communication and collaboration tools. Assign tasks, prevent redundancies, approve content and prioritize messages using processes tailored to your team.


Cultivate loyal communities

Build relationships with community management and customer care tools. Easily access important audience data, manage support issues and report on relevant performance metrics.


Elevate business strategy

Proactively connect with audiences to inform future strategies across your org using an all-in-one platform. Publish content, analyze ROI and more using a fully integrated toolset.

Benefits for every role

Benefits for every role

What’s included: core features

  • Smart Inbox

    Unify all connected networks and profiles into a single stream to monitor incoming messages and provide quick responses.

  • Message Spike Alerts

    Stay notified of increases in message volume to be alerted to crises, time-sensitive events or other urgent situations.

  • Review Management

    Manage reviews across Facebook, Google My Business and TripAdvisor to strengthen your online reputation.

  • Bot Builder

    Create automated Chatbots to quickly respond to incoming messages, resolve support issues and share information.

  • Task Assignment

    Delegate messages to specific team members and measure users’ efficiency based on tasks assigned and completed.

  • Message Tagging

    Label and sort messages to easily access communications related to specific workflows, business objectives and marketing strategies.

  • Social CRM

    Access conversation histories and relevant contact details to provide personalized responses to incoming messages.

  • Team Reports

    Analyze how quickly users are responding to social messages across various time frames using presentation-ready reports.

  • Help Desk Integration

    Create, track and manage support issues without leaving the Sprout platform through integrations with Zendesk and HubSpot.

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Uncover engagement opportunities

Use real-time brand monitoring and social listening tools to discover deeper insights and drive better strategy.

Learn more about Sprout’s Listening tools

Explore the full Sprout platform

Additional resources