19 best social media scheduling tools to save time

Social media marketers are always in search of more return on investment (ROI) and less wasted time. However, managing multiple accounts and building a community involves repetitive, time-consuming tasks.

That’s where social media scheduling tools can save the day.

Social media scheduling tools are more than just a convenient shortcut to queue up posts. The right tools help you manage your overall social media management process. They make it easier for you to create great content, publish at the right times to maximize reach and build deeper connections with your followers.

What are social media scheduling tools?

A social media scheduler is a solution that helps you schedule your social posts across multiple social media accounts and platforms.

Just because social media is “always on,” it doesn’t mean you have to be.

Scheduling your social posts ahead of time gives you and your social team the opportunity to plan ahead and stay focused on other tasks.

But with so many tools available, how can you find the right solution for your business? That’s where we’re here to help.

In this guide, you’ll discover 19 of the best social media scheduling apps and tools that save teams time and help get results for their marketing efforts.

19 Best social media scheduling tools to boost your social workflow

There’s a vast number of different social media scheduling tools and apps to choose from. Each of them differs in terms of integrations, advanced features, membership packages and more.

We’ve listed 19 different options distributed in three categories so you can find the best social media planner for your company.

1. All-in-One Social Media Scheduling Tools
2. Social media schedulers for small teams
3. Social media scheduling tools for dedicated platforms

All-in-One Social Media Scheduling Tools

1. Sprout Social

If you’re looking for an all-in-one social media management tool, Sprout fits the bill.

Sprout’s vast list of features, integrations and solutions make it one of the best social media planner options available.

Features

Sprout’s powerful AI and automation capabilities help you hit the ground running. You’re able to process an average of 600M customer messages a day, while the collaborative content calendar makes it easy for your whole team to manage and publish across your accounts. Queueing, advanced scheduling, multimedia scheduling and multi-profile publishing are all available across Sprout’s membership plans.

ViralPost® and Smart Inbox tools are also available on all plans. They help you choose the best time to post and improve how you interact with your audience.

Sprout also offers advanced reporting tools and features like unified review management,  analyzing hashtags and social listening. Collect actionable data on everything you post to improve account performance in the future.

Advantages

• Vast social media features for monitoring, scheduling and reporting.
• Integrations with all major social platforms.
• Several approval workflows to optimize your socials
• User-friendly interface with powerful features like social listening.
• Advanced AI capabilities including content creation support.
• Scales with your business as your social marketing and customer care teams grow.
• You can access a free, 30-day trial immediately with no credit card required.

Things to consider

Sprout’s huge number of tools means it’s applicable for businesses and teams of all sizes, from small businesses to large international enterprise brands. In addition to social teams, Sprout also supports data analysts or strategists with its business intelligence reporting functionality.

Sprout delivers a 268% return on investment over three years, along with benefits of up to $1.31M for a composite organization representative of interviewed customers, according to The Total Economic Impact™ of Sprout Social, a 2025 commissioned study conducted by Forrester Consulting on behalf of Sprout. Our intelligent, analysis-ready models fit into your existing workflows seamlessly without manual setup.

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2. CoSchedule

CoSchedule helps brands publish and push content to social media simultaneously thanks to its calendar software. It’s designed to be an all-in-one scheduler tool for social media marketers and agencies.

Features

CoSchedule has three different calendar solutions for social, agency and content. They also support content and creation with an AI editor called “Hire Mia”, and offer several reporting tools.

Advantages

• Solutions designed specifically for content marketing
• Many scheduling features

Things to consider

The platform is designed for teams who are less focused on social media.

3. Planable

Planable is a social media marketing planning tool designed to help teams publish content quickly.

Features

Planable has a lot of tools that support the content creation process. They all have collaborative integrations and offer scheduling and a marketing calendar with multiple views.

Advantages

• Free option available
• Very focused on supporting content creation
• Many collaboration features

Things to consider

Meant for brands and agencies who are looking for simple social reporting.

4. Hootsuite

Hootsuite is a social media marketing tool with powerful publishing features. It comes with a visual calendar to plan out your content and easily fill gaps. If you ever run out of things to post, you can use the tool to generate an endless stream of content ideas. The tool even provides suggestions on the best time to post so you can schedule your posts for the highest engagement.

Check out our list of Hootsuite alternatives if you’re looking to take your social media management in a different direction.

Advantages

• Publish and schedule social media posts on a variety of platforms
• Manage incoming messages and mentions and respond to them in a single inbox
• Monitor online conversations around your brand and industry to stay on top of trending topics

5. Zoho Social

With publishing, scheduling and monitoring tools as well as analytics and collaboration options, Zoho Social is another tool that provides social media management.

Features

As well as a calendar, Zoho Social has a monitoring dashboard for you to keep track of trends. They also offer analytics tools that are tailored to each social network.

Advantages

• Different pricing for businesses and agencies
• Platform-specific analytics
• Integrates with Zoho CRM and Zoho Desk

Things to consider

Meant for larger companies or enterprises with big marketing teams.

Social media schedulers for small teams

6. Post Planner

Post Planner’s tools aim to help your content reach more followers. Its solutions help with scheduling, as well as content creation and design.

Features

As well as its basic scheduling, Post Planner offers Discover and Design tools to help you create viral posts.

You can find content ideas for what to post and schedule it right inside Post Planner, from sources like Reddit subreddits, streams and RSS feeds.

Advantages

• Tools that help you find and create content
• Recycling features like repurposing previous content to increase reach

Things to consider

Post Planner’s tools are for influencers and solopreneurs with only a few social channels. It isn’t well-suited for data analysts or anyone looking for detailed reporting.

7. StatusBrew

StatusBrew offers a collaborative dashboard for teams to schedule content on social media. They also offer different solutions designed for agencies, small businesses and enterprises.

Features

StatusBrew’s features are split into Publish, Engage and Reporting sections. They provide a shareable scheduling calendar, automated inbox tools and customizable reporting templates.

Advantages

• Buildable reports with 230 different metrics options
• Bulk scheduling and approval workflows
• 14-day free trial available

Things to consider

The tool is mainly designed for collaborative use in teams.

8. MeetEdgar

MeetEdgar is a scheduling and content creation tool that focuses on blogs, articles and content as well as social media.

Features

MeetEdgar’s AI content curator Inky can generate AI-written posts and content within the software.

Their main feature also involves saving all the content you publish and using this library to repurpose old ideas. This allows your evergreen ideas to be regularly refreshed into new posts.

Advantages

• Schedule and then repurpose existing content
• Usable across blogs as well as socials

Things to consider

MeetEdgar is designed for freelancers and small businesses who rely heavily on written content as it doesn’t have much multimedia support.

9. eClincher

eClincher is a brand management tool that offers a single inbox for all your social media accounts. It also provides scheduling and tools that help you manage your SEO and online reputation.

Features

eClincher provides an all-in-one social inbox to improve responsiveness.

Their online reputation tools track conversations around your digital content. eClincher’s scheduling tools are also mostly AI-driven.

Advantages

• Advanced tools like monitoring and social listening
• Integrates with over 30 platforms

Things to consider

eClincher is designed for enterprise brands and very large marketing teams.

10. Iconosquare

Iconosquare combines social listening tools with its suite to offer a solution that prioritizes analytics and reports.

Features

Iconosquare’s analytics tools combine your engagement metrics with community insights across 100+ metrics.

Its scheduling tools provide some additional advanced features like image cropping, crossposting and approvals.

Advantages

• Advanced analytics and reporting
• Industry benchmark comparisons
• Intuitive scheduling

Things to consider

Iconosquare is marketed towards social teams working within large brands.

11. Sendible

Sendible allows you to manage your social media accounts at scale. It also connects with content platforms like WordPress and is built with agencies in mind.

Features

Sendible’s scheduling tools integrate with Canva Pro and allow for bulk planning for campaigns.

They also offer additional tools like Custom Tags and Automated Reports to help with collaboration and analysis.

Advantages

• Some advanced tools like a smart compose box
• Designed to help you schedule at scale

Things to consider

Due to its focus on growth, Sendible is designed for small and medium-sized businesses, and is geared more towards agencies.

12. NapoleonCat

NapoleonCat offers tools that help you automate and manage your social inbox. Though this is their focus, they also provide scheduling and reporting solutions.

Features

With auto-moderation, you’re able to automate your direct messages across Facebook and Instagram.

NapoleonCat also supports scheduling across five platforms and social customer relationship management features.

Advantages

• Several tools that help with your direct messaging
• Meta business partner

Things to consider

NapoleonCat is designed for marketing teams looking to optimize their social inbox.

13. SocialBee

SocialBee is one of today’s social media scheduling tools designed primarily for solopreneurs and small businesses.

Features

SocialBee enables you to create content and generate a social strategy with AI assistance.

It also offers further scheduling solutions with an easy-to-use interface, as well as analysis and engagement tools.

Advantages

• Some analytics and engagement tools alongside scheduling
• Simple UI

Things to consider

Socialbee is meant for solopreneurs and small teams, as it doesn’t have many collaboration tools.

14. Feedly

Feedly is a scheduling tool with a focus on content curation. Its platform automatically curates content to fill up your social media calendar.

Features

Feedly has two main products: Threat Intelligence and Market Intelligence.

Market Intelligence can be used to curate a feed of content. You can then integrate this with your social platforms to share relevant content.

Advantages

• Customize the content you share
• Tailor your feed to your audience or industry
• Simplify how you find and share market intelligence

Things to consider

Feedly works as a research tool and supplement for content scheduling for marketing teams. It’s aimed at enterprises rather than small & medium businesses.

15. SocialPilot

SocialPilot is a social media scheduling tool that allows users to plan and automate their content across multiple platforms. It simplifies the process of creating and publishing posts, ensuring consistent brand presence.

Features

SocialPilot offers bulk scheduling capabilities, enabling users to schedule hundreds of posts at once. It also provides a social media calendar for visual content planning and allows for team collaboration on content creation and scheduling.

Advantages

• User-friendly interface for easy navigation and scheduling
• Cost-effective pricing plans suitable for individuals and agencies
• Robust analytics and reporting to track scheduling performance

Things to consider

Some advanced social listening and engagement features are limited compared to higher-priced competitors.

16. Loomly

Loomly is a social media scheduling and content planning tool designed to streamline the workflow for social marketing teams. It provides tools for creating, organizing and scheduling social posts, ensuring timely and effective content delivery.

Features

Loomly offers calendar views for easy scheduling, post optimization tips and automated publishing across multiple social channels. It also has content ideation tools, post previews and a digital asset management library to store images, files and other assets.

Advantages

• Collaborative features for teams to work together on content scheduling
• Content ideation and inspiration tools to spark creativity
• Detailed post previews and optimization suggestions

Things to consider

The platform’s learning curve might be slightly steeper for users unfamiliar with content planning workflows.

Social media scheduling tools for dedicated platforms

17. X Pro (formerly Tweetdeck)

X Pro now allows users to manage multiple accounts at once and schedule posts. This feature used to be called Tweetdeck, but it’s now part of the X Pro suite.

X Pro is also easily integrated with Sprout.

Features

Along with scheduling posts and managing multiple accounts, X Pro helps you organize posts into Collections. You can also access advanced search functions, including sentiment searches.

Advantages

• Easily post from multiple X accounts
• Search functions improve X’s use as a research tool

Things to consider

X Pro is meant for individuals, as well as social teams in cases where X is a significant social media channel for their brands.

18. Airtable (For Meta and LinkedIn)

Airtable is a collection of tools that function as a “spreadsheet database hybrid”. A key part of its features includes scheduling tools for marketing as well as employee management.

Features

Airtable’s campaign and marketing management tools allow you to create calendars and automate processes. You can also translate, create with AI support and measure results.

Advantages

• Free option available
• Support with strategy as well as distribution
• Designed to help teams collaborate

Things to consider

Since app-building is its main use case, Airtable may be better suited for strategists and software developers rather than marketing teams.

19. Sked Social(for Meta)

Sked Social is an Instagram-first scheduling tool that specializes in streamlining account management across Meta platforms.

Features

With an AI-optimized platform, Sked Social’s features include planning, collaborative tools, social inbox and listening.

Though they focus on Meta, Sked also integrates with other platforms like TikTok and Pinterest.

Advantages

• Unlimited users across plans
• Reliable customer support
• Several AI features for efficiency

Things to consider

Sked’s tools are designed primarily for brands and franchises, particularly teams that focus on Instagram.

What is the best social media scheduling tool?

When selecting the best social media scheduling tool for your business, you know best what your organization needs based on your objectives and key results (OKRs). There are certain key factors that should be top of mind when you choose the best scheduler for your brand’s social growth. These include:

Alignment with Your Brand and Team Needs:

Before diving into features, assess your specific marketing tasks, overarching brand goals, and the size of your social media team. Are you a small business needing basic scheduling, or a large enterprise requiring advanced analytics and collaboration features? Understanding these requirements will narrow down your choices significantly.

Ease of deployment and use

A tool, no matter how powerful, is only effective if your team can navigate it with ease. Look for intuitive interfaces and straightforward workflows that save time rather than adding complexity. A user-friendly experience ensures quicker adoption and consistent use across your team.

Ensure that your social scheduler has an easy-to-navigate dashboard and simple walkthrough guides for training and deployment.

Quality of support

Even the most seasoned social media managers encounter questions or technical hiccups. Opt for a tool that offers reliable and accessible customer support. Responsive and helpful assistance can be invaluable in resolving issues promptly and maximizing your tool’s potential.

When making a choice, select one that has a track record of good attendance to customers.

Comprehensive Analytics and Reporting

Beyond just scheduling, the best tools offer robust analytics to track post-performance, engagement, reach, and audience demographics. This data is critical for understanding what resonates with your audience and for continuously refining your social media strategy.

Multi-Platform Compatibility

Ensure the tool supports all the social media platforms essential to your brand’s presence, whether it’s Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, or TikTok. A single, centralized dashboard for all your channels will significantly streamline your efforts.

Collaboration Features and Workflows

For teams, features like user roles, permissions, and content approval workflows are vital. These functionalities ensure smooth communication, maintain brand consistency, and prevent errors by allowing team members to draft, review, and approve content before it goes live.

Ultimately, the best scheduling tool is the one that empowers your team to manage social media efficiently, supports your strategic goals, and provides a smooth user experience.

How are you taking advantage of social media scheduling tools?

Brands of all shapes and sizes are using social media scheduling tools and apps to grow their followings, save time and push out more content.

Given the fast-paced nature of digital marketing, having these tools on deck is crucial for keeping your content from getting lost in the shuffle.

Want to build your online presence with a scheduling tool that works? Try Sprout Social free for 30 days.

 

Why use social media scheduling tools

Using a social media scheduler to help with account management offers you a range of benefits, including:

• Simplified posting across multiple accounts and social media platforms at once
• Optimize when to post on your accounts for maximum engagement
• Enhancing your team’s communication with collaboration features
• Calendar integrations that help your forward-planning
• Clearer visualizations, advanced analytics and reports that you can use to improve
• Strategy support tools to optimize your account’s performance
• The ability to automate certain processes with AI functionality
• Access to advanced monitoring features like social listening, hashtag analytics and more

What are the key features to look for in a social media scheduling tool?

Key features of a social media scheduler include a content calendar, bulk scheduling(ViralPost®), multi-platform support, smart message inbox, analytics and reporting, collaboration tools (for teams), content curation, AI assistance, and a user-friendly interface.

How do social media scheduling tools help with consistency?

The social media scheduling tools allow you to pre-plan and queue up content, ensuring that your posts are published at regular intervals and optimal times, even when your team is not active online. Maintaining a consistent presence helps keep your audience engaged and your brand visible.