Instagram continues to stand out as a powerful platform for businesses. With over 2 billion monthly active users, the potential to connect with your audience is immense. But the demands of maintaining an Instagram presence can be daunting. This is where Instagram scheduling tools come in.

Scheduling tools offer a range of features to help businesses streamline their content creation and publishing process, saving time and effort. From post preview and analytics to collaboration and optimal posting times, these tools can help you reach a wider audience and keep your followers engaged.

What is an Instagram scheduling tool?

Instagram scheduling tools are platforms designed to streamline the content creation and publishing process for businesses on Instagram. They allow users to create, edit and schedule Instagram posts in advance, taking the pressure off of having to constantly manage and monitor your Instagram account and allowing you to focus on other aspects of your business.

Instagram scheduling tools are a must for any business looking to get the most out of their Instagram marketing. They save time, help with content strategy and make sure you’re always connected with your audience on Instagram’s ever-changing platform.

Benefits of using an Instagram scheduling tool

Schedule your post at the best time

Instagram scheduling tools often come with analytics that help identify the best times to post on Instagram. By understanding these patterns, marketers can schedule posts to go live at times when they are likely to receive the most engagement. This scheduling strategy can significantly enhance visibility, engagement rates and overall effectiveness of the content.

Maintain a content calendar

Instagram scheduling tools enable marketers to view their Instagram content calendar at a glance and strategically plan their posts to align with marketing campaigns, seasonal events or trending topics. This holistic view ensures that the content strategy supports broader marketing objectives and contributes to a cohesive brand narrative.

Boost time management and efficiency

By using Instagram scheduling tools, marketers can batch-create content and schedule it in one sitting. This approach is much more efficient than posting manually every day. It saves time and allows teams to allocate their resources to other critical tasks, such as strategy development, analytics review and community engagement. This improved social media efficiency can lead to a more thoughtful and impactful social media presence.

7 Instagram scheduling tools to use in 2024

1. Sprout Social

Sprout Social’s intuitive Instagram planning and scheduling tools make it easy for you and your team to create the right content that resonates with your audience, at the right time. Create top-notch, engaging posts with AI and data-tested tools to assist you while you build your content.

Simplify your collaboration across stakeholders with flexible calendar sharing and campaign planning tools for easy alignment. And never worry that you’re sending out messaging that hurts your reputation by adding in the right approval workflows.

Screenshot of Instagram scheduling in Sprout SocialBuild the best content that resonates with your audience. Sprout’s Instagram planning and scheduling tools, help you post the right content at the right time and measure its impact with Instagram analytics.

2. Planoly

Planoly is a user-friendly tool designed specifically for managing and scheduling Instagram content. Planoly offers an auto-post feature, which automatically publishes scheduled posts at the designated time. This is particularly useful for maintaining a consistent posting schedule without having to manually post each item

Screenshot of Planoly Instagram Scheduler

Apart from regular posts, Planoly also supports the scheduling of Instagram Stories, helping users plan and publish Stories at optimal times

3. Tailwind

Tailwind’s Instagram scheduling features are designed to streamline the process of planning and posting content, making it more efficient and effective. Tailwind’s SmartSchedule picks the best times for you to post based on when your audience is most active. This maximizes the potential for engagement right from the moment your content goes live.

Screenshot of Tailwind, Instagram scheduling tool



The tool’s visual drag-and-drop calendar makes it easy to organize and rearrange your scheduled posts. You can visually plan your feed to ensure it aligns with your aesthetic and branding goals.

4. Sendible

Sendible supports direct posting to Instagram, which means you can schedule single image and video posts directly from Sendible’s dashboard. This feature simplifies the process, eliminating the need for manual posting.

Screenshot of Sendible's Instagram Scheduling tool

After scheduling and posting, Sendible provides tools to monitor and respond to comments and interactions on your Instagram posts. This helps in maintaining active engagement with your audience.

5. SocialPilot

SocialPilot offers team collaboration features that allow multiple team members to contribute to the Instagram scheduling process. You can set roles and permissions, approve posts and manage workflows without leaving the platform.

Screenshot of the Social Pilot dashboard.

6. CrowdFire

Crowdfire allows you to schedule your Instagram posts in advance. This includes single images and videos. You can set the time and date for each post, and Crowdfire will automatically publish them according to your schedule. This helps maintain a consistent presence on Instagram without having to manually post each time.

crowdfire compose window with a drop-down menu showing the option to post at the best time and set the number of daily posts

Crowdfire offers a content curation feature that suggests articles, images and other forms of content that you can share on your Instagram. This is particularly useful for maintaining an active profile and keeping your audience engaged with fresh content.

7. Zoho Social

Zoho Social provides a feature called SmartQ that predicts the most optimal times for posting based on when your audience has been most active historically. This helps in maximizing engagement by ensuring that your posts go live at times when they are likely to be seen by the most people.

Screenshot of Zoho Social Instagram Scheduling ToolZoho Social’s browser extension, zShare, allows you to instantly schedule content you find online, including images and videos for Instagram. This can be a great tool for curating and sharing content that resonates with your audience.

Boost your Instagram marketing with an Instagram scheduling tool

These seven Instagram scheduling tools present a variety of features and functionalities to cater to diverse business needs. By selecting the most fitting tool, you can streamline your Instagram marketing efforts, save time, reach a broader audience and establish a consistent posting schedule that keeps your followers engaged.

If you’re ready to give your brand’s Instagram marketing a boost, try Sprout Social free for 30 days.

Instagram Scheduling Tools FAQs

What is an Instagram Scheduling Tool?

Instagram scheduling tools are platforms designed to streamline the content creation and publishing process for businesses on Instagram. They allow users to create, edit and schedule Instagram posts in advance.

What are the benefits of using an Instagram scheduling tool?

Instagram scheduling tools offer a range of benefits, including the ability to schedule posts at the best time, maintain a content calendar and boost time management and efficiency.