The Importance of Social Customer Care in 2018


Webinar Details

The world today is a social media-driven place, where customers take to their favorite social platforms to gush about the brands they love and air their grievances about the ones they don’t.

But social isn’t just a soapbox for people to yell from—54% are using the platform to actually get a response from a business. That’s where good customer care comes in.

Join our upcoming webinar where Sprout Social and Twitter explore what it takes to build a world-class customer care strategy.

You’ll learn:

  • What social customer care is and why it matters
  • How to staff your team and build a scalable program
  • Tips to execute an effective strategy on Twitter and beyond

The Presenters

Andrew Caravella

VP of Strategy and Brand Engagement
Sprout Social

Andrew Caravella is Vice President of Strategy and Brand Engagement at Sprout Social. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter: @andrewcaravella

Jeff Lesser

Product Marketer

Jeff is a product marketer for Twitter who loves bikes, snowboarding, beer, whiskey, food, tattoos, music, and technology. Find him on Twitter: @jefflesser

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