Sports

Explore how sports teams, leagues and athletic brands engage fans in real time, drive ticket sales and amplify sponsorships.

Categories
- Social Media Marketing
- Social Media Strategy
Social media in sports: 9 Proven strategies to win engagement and fan loyalty
Published on June 22, 2026 Reading time 15 minutes
Categories
- Influencer Marketing
- Social Media Strategy
March Madness marketing: How elite brands can score major points
Published on April 15, 2026 Reading time 8 minutes
Categories
- Webinar
- Sports
High-Stakes Season: How the Detroit Tigers Score More with Social Intelligence
Categories
- Influencer Marketing
- Retail
Dissecting Nike’s social media strategy: Lessons in influencer marketing and driving culture
Published on September 12, 2025 Reading time 10 minutes
Categories
- Social Media Management
- Social Media Marketing
Post Performance Report: Sports marketing on social that’s reinventing the game
Published on August 11, 2025 Reading time 5 minutes
Categories
- Future of Marketing
- Influencer Marketing
How social media changed the sports marketing game
Published on October 11, 2024 Reading time 7 minutes
Categories
- Webinar
- Branding & Creative
Balancing Act: lululemon’s Secret to a Relatable & Aspirational Social Presence
Categories
- Case Study
- Social Listening
How the Atlanta Hawks created a slam dunk social strategy using Sprout Social
Categories
- Case Study
- Community Management
How Sprout Social helps the Chicago Bulls take its social media game to the next level