Session time: 45 minutes
80 million people spend an average of 24 hours a month on TikTok. Your brand can use this new opportunity to revolutionize how you interact with customers to dramatically increase your brand’s visibility.
Brands that are truly “killing it” on TikTok are creating content that’s as entertaining as it is authentic–making the audience feel closer to the brand. This trends away from the often polished and perfect posts we’re used to seeing from businesses on other social media platforms.
This 45-minute discussion will cover:
- How your business can gain value from TikTok
- TikTok audience insights and its potential for your business
- Impactful TikTok marketing tips you can begin implementing now
Featuring speakers from Sprout Social:
Presenters
Jonathan Zuluaga
Jonathan Zuluaga is a Senior Community Strategist at Sprout Social. From working as a social media strategist working at agencies like Havas to being in-house at Great Wolf Resorts, his background has given him the chance to understand clients and brands from both sides of the business. A passionate strategist and connector during the day and a creative in his off time, Jonathan spends his free time as a photographer, making cocktails and studying his obsession with minimalism.
Sarah Corley
Sarah Corley is a Senior Marketing Campaign Strategist at Sprout Social, where she creates campaigns that turn attention into action. Beyond marketing, she channels the same blend of strategy and creativity into her personal passions—whether she’s developing new recipes or leading AquaFit classes as a certified water aerobics instructor. Her sweetest claim to fame? Fun fact: Sarah once helped set a Guinness World Record while working with Nestlé Toll House. @srcorley
