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Accelerate your brand growth with smarter content planning

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Optimize your results with data-tested, centralized tools

Sprout’s intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

Enhance content creation

Generate caption suggestions and alt-text with AI to inspire new ideas, break through writer’s block and improve the quality of your content.

Maximize audience engagement

Ensure your content gets the most eyes by delivering it at the right time. Optimal Send Times examines 16 weeks’ of audience data to tell you the best times to post for your audience.

Drive page traffic

Increase traffic to your website or landing pages using SproutLink as your link-in-bio solution to include in your social profiles, including Instagram.

Collaborate efficiently

Simplify collaboration and post content with unanimous approval. Easily share your content calendar with external stakeholders, work together with calendar notes and interact real-time with internal conversations.

Enhance content creation

Generate caption suggestions and alt-text with AI to inspire new ideas, break through writer’s block and improve the quality of your content.

Maximize audience engagement

Ensure your content gets the most eyes by delivering it at the right time. Optimal Send Times examines 16 weeks’ of audience data to tell you the best times to post for your audience.

Drive page traffic

Increase traffic to your website or landing pages using SproutLink as your link-in-bio solution to include in your social profiles, including Instagram.

Collaborate efficiently

Simplify collaboration and post content with unanimous approval. Easily share your content calendar with external stakeholders, work together with calendar notes and interact real-time with internal conversations.

See how your team can efficiently plan & schedule social media content.

Start your free trial

Maximize the business impact of your content with these features

Example of three optimal send times to post on social media.

Optimal Send Times

Customers who use Sprout's Optimal Send Times have seen as much as a 60% lift in reach using optimization algorithms to automatically determine the best times to post to generate engagement and impressions.

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Example of scheduling a social media post on LinkedIn, X (formerly known as Twitter) and Instagram.

Social Media Calendar

Plan and schedule multiple social media posts across different profiles and networks simultaneously. Cut down planning time by queuing up various posts in advance then share with external stakeholders for approval.

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Example of a Sprout link in bio on an Instagram profile.

Link in Bio

Drive traffic to your content from your Instagram bio using a visual landing page with clickable links to your content.

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Content Suggestions

Quickly find brand-relevant content to share with your audience using Sprout’s Content Suggestions. Overcome writer's block with Suggestions by AI Assist.

Message Approval Workflows

Create workflows to guide internal and external team members through approving messages. Help simplify collaboration while maintaining brand standards.

Asset Library

Create new assets in Sprout or import from Canva, Bynder, Adobe Experience Manager, Dropbox or Google Drive. Then edit and publish from a central location with robust integrations to simplify asset management.

URL Tracking

Add tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from posts.

Campaign Planner

Strategize, plan, execute and measure the effectiveness of your campaigns and strategic projects with Sprout Campaigns. Directly push content from your project management software.

Social Commerce

Add engaging and converting sales opportunities into your content by scheduling posts with product links and tags.

Streamline your social media with integrations & trusted partners

Sprout builds and maintains strong network partnerships and integrations to help you unify your customer touch points and keep pace with changes in the social landscape.

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Example of some of Sprout Social integrations: Facebook, Instagram, X (formerly known as Twitter), Pinterest, Salesforce, Whatsapp, TikTok, LinkedIn, YouTube, Tumblr, Shopify, Canva, Dropbox, Google My Business, Facebook Shops, Reddit and WooCommerce.

1.2Bimpressions

Klarna saw 1.2 billion Instagram impressions during the first half of 2021.

I like to go into each platform and look at what posts performed really well and which ones didn’t. Directly from here, I’ll schedule out new posts with similar content or test different times—another great way to beef up our editorial calendar!”

Erin Supinka

Assistant Director of Digital Engagement

Without Sprout, I may be missing messages, comments, complaints. The scheduling and publishing calendar has also made efficiency so easy to the point where I can work and schedule content a week or two ahead.”

Assunta Catalano

Social Media Manager at KISS

I would say being able to approve posts was a big part of why we chose Sprout at the time. A lot of Sprout’s competitors did not have that capability. Our marketing department traditionally owned everything online, but when you have a growing portfolio of over 120 properties, it’s really difficult for one or two people to have eyes and ears on everything that was going on with a given property.”

Melissa Fasano

Director of Audience Engagement

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Optimize your social content

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  • Connect profile(s)
  • Plan your content
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Example of a Sprout social media calendar with summer promotional posts scheduled on LinkedIn, Instagram, Facebook and X (formerly known as Twitter).

Frequently asked questions

Learn more about publishing

  • How Texas A&M uses Sprout Social to build communities and accessible content

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  • Social media marketing: What it is and how to build your strategy

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  • 16 top social media scheduling tools to save time

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