Sprout Social enhances platform with new artificial intelligence (AI) investments
Extensive new features will empower brands to efficiently extract business impact from social
Listening Tools
Uncover critical insights that move your business forward
Harness the power of global conversations with Sprout’s powerful enterprise-ready social listening solution, built on smart workflows and proprietary AI-driven technology.
Take action where it matters most
Work smarter, faster
Sprout’s artificial intelligence (AI) and machine learning (ML) technology does the heavy lifting for you at scale, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.
Cut through the noise
Zero in on the pivotal conversations and audiences that level-up your current strategy and guide future action.
Answer the important questions with speed & scale
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Robust data infrastructure
Sprout’s enterprise-ready platform scales the process of high-volume data ingestion with smart workflows and AI-driven technology to deliver actionable learnings around your brand, competitors, industry and consumers.
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Valuable intelligence
Gain business-critical learnings from thousands of unfiltered thoughts, opinions and feedback to enhance your current strategy and guide future action.
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Audience discovery
Keep up with industry trends while identifying influencers and thought leaders to engage as brand advocates. Gather honest feedback to generate new product, service and content ideas.
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Competitive edge
Own share of voice (SOV) and distinguish your brand. Discover how consumers feel about your competitors, identify industry gaps and leverage opportunities to differentiate your business.
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Upgraded business strategy
Apply insights beyond social media. Deliver key strategic learnings across marketing, customer care, sales, product development and more using listening data.
Why Sprout for social listening
Harnessing the power of social conversations isn't easy. Sprout's powerful platform won't take months to garner the insights critical to moving your business forward. You'll get the data infrastructure and technology needed to synthesize millions of messages in a sophisticated tool that keeps you agile enough to move at the speed of social. See how we deliver nimble topic creation, quick data population and AI systems to surface meaningful and actionable insights. Request your personalized demo.
Tools for every job
Tools for every job
What’s included: core features
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Audience Analysis
Examine audience preferences to enhance marketing strategy and inform business planning.
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Customer Feedback
Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.
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Consumer Research
Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.
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Influencer Recognition
Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.
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Sentiment Research
Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.
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Campaign Analysis
Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.
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Competitor Comparison
Identify industry gaps, track share of voice and understand consumer attitudes toward competitors to uncover business opportunities.
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Trend Identification
Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.
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Crisis Management
Get ahead of a crisis with custom alerts and granular sentiment analysis to stay prepared and keep a close eye on evolving conversations.
Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way.”
Kara Wenman Digital Content Marketing Manager at James Hardie
Learn MoreRequest a personalized demo
We’d love to show you how Sprout Social’s powerful listening tools can help you transform social conversations into business success.
What can I expect?
- A brief conversation to assess what we can do to help your social strategy
- Live product demo with insight into how to get the most benefit
- No commitment required
Additional resources
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How to one-up your competition with social media industry analysis
Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses.
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Social listening: Your launchpad to success on social media
A comprehensive guide about all things social media listening, including links to all of Sprout Social's social media listening content.
