Drive Social Strategy with Advanced Listening
Harness organic social conversations and perform deep analysis to uncover emerging trends, brand influencers and categorical data to inform your strategy.
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Identify What Your Audience Cares About Most
Sprout’s Advanced Listening measures the conversation around brands, influencers and categories to surface both the content your audience finds engaging, and the influencers driving the conversation. Use this insight to better understand what content will be compelling to new audiences and to identify and qualify potential influencer partnerships.
Breadth of Channels
Analyze social conversations across your most important channels: Twitter, Facebook, Instagram, YouTube, Tumblr, Reddit, blogs, forums and news sites.
Data Segmentation
Uncover deep insights in large data sets with advanced filtering by location, age, gender, sentiment, post-type and powerful post-text search.
Conversation Themes
Discover and compare audience interests by product, buying propensity, competitor and more with Themes—pre-set segmentation for multi-dimensional analysis.
Take the Guesswork Out of Content Creation
Identify Trending Topics to Reach New Audiences
With complete access to social conversation data across channels, you can easily identify emerging trends and the top content relevant to your brand, competitors or industry.
Flexible Data Means Reduced Time To Insight
Quickly filter campaign and demographic data to identify content that resonates with targeted audiences and tailor your strategy accordingly.
Compared to other listening products, Advanced Listening (powered by Simply Measured) is more flexible, has a quicker turnaround and presents the data in a way that lets my team find insights quickly, so that our clients can easily understand the story we are telling.
Dixie Roberts
VP of Digital, HangarFour
Get Detailed Campaign Insights, from Influencers to Events
Simplify Influencer Identification & Tracking
Whether looking for influencers with large followings or niche micro-influencers, it’s easy to find people creating engaging content on topics your audience cares about.
On-the-Fly Campaign Measurement
Easily track performance of focused initiatives, from live events to product launches and hashtag campaigns.
Let Our Experts Do the Heavy Lifting
Our Professional Services team of listening experts makes set-up a breeze and ensures you don’t have to spend time developing complex queries.
Go Beyond Social
Customization enables detailed analysis of product and business initiatives, making data valuable to every part of your organization.
Request a Personalized Demo of Advanced Listening
We look forward to showing you how our platform allows you to optimize the social planning, execution and measurement initiatives that matter most to your brand.
What can I expect?
- A brief conversation to assess what we can do to help your social strategy
- Live product demo with insight into how to get the most benefit
- Discuss social KPIs to determine the best path forward for your business
- No commitment required
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