Influencer Marketing

Multiply your ROI with creator-led marketing using an all-in-one platform

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Reach the right audience & foster authentic customer connections

Discover creators the way consumers discover content—by topic. Our AI-powered platform mirrors how social platforms work, helping you find brand-safe, authentic creators based on the topics your audience engages with most, so you get better results, faster.

Identify the right partners with ease

Search the way‌ social networks serve content. Quickly find creators who regularly post content that’ll resonate with your audience using AI-powered, topic-led search.

Vet potential partners to confirm brand fit

Use AI-powered data to evaluate a creator’s brand fit, content performance and past partnerships—so you can move forward with confidence.

Qualify creators for brand safety

Customize parameters to get the transparency you need. Flag creators’ past content using brand safety reporting to reduce risks and uphold brand values.

Activate campaigns end to end easily

Manage outreach, contracting, content approvals and all campaign elements in a centralized, customizable workflow solution.

Maximize influencer ROI

Accurately measure and report ROI from influencer campaigns alongside your branded content. Optimize your social strategy by analyzing paid (sponsored) and organic content performance.

Identify the right partners with ease

Search the way‌ social networks serve content. Quickly find creators who regularly post content that’ll resonate with your audience using AI-powered, topic-led search.

Vet potential partners to confirm brand fit

Use AI-powered data to evaluate a creator’s brand fit, content performance and past partnerships—so you can move forward with confidence.

Qualify creators for brand safety

Customize parameters to get the transparency you need. Flag creators’ past content using brand safety reporting to reduce risks and uphold brand values.

Activate campaigns end to end easily

Manage outreach, contracting, content approvals and all campaign elements in a centralized, customizable workflow solution.

Maximize influencer ROI

Accurately measure and report ROI from influencer campaigns alongside your branded content. Optimize your social strategy by analyzing paid (sponsored) and organic content performance.

Eager to see exactly how you can drive more impact with Sprout?

Manage influencer campaigns end to end with these features

Develop your influencer strategy

  • Competitive Analysis
    Track, measure and understand your competitor’s social media presence to learn and refine your strategy.
  • Trend Reports
    Get a comprehensive, real-time overview of trending products, personalities or events.
  • Industry Analysis
    Find the creators talking most about your industry, the topics they discuss and the platforms they’re posting on to stand out and make a big impact.

Find the right creators

  • Creator Discovery
    Identify creators aligned to your brand with topic-based semantic search, powered by AI Assist for more impactful brand partnerships.
  • Brand Safety
    Define what brand safety means for your business. Get actionable insights into creator fit with reports powered by AI Assist.
  • Efficient Vetting
    Qualify influencers faster with AI-powered data points that result in more authentic, high-performing influencer partnerships.

Activate campaigns

  • Influencer CRM
    Organize and compare influencers, view custom fields, and benchmark campaign performance goals. AI-powered Creator Suggestions scale your efforts by finding additional creators who match your criteria.
  • Modular Workflow
    Align workflows to your organization’s unique processes to scale influencer outreach in one central location.
  • Approvals
    Streamline and manage content submissions and approvals between your organization and your partners using the Creator Hub.

Measure your perform­ance

  • Modular Campaign Summary
    Automatically populate campaign performance data into an all-encompassing report that can be edited to glean deeper insights.
  • Report Builder
    Create customized reports based on your needs or select from a library of template designs.
  • Link Tracking
    Understand traffic and conversions by using affiliate links UTMs or pixels.

Want to accelerate your brand growth? Get 1:1 support from experts.

The chosen platform for world-class brands & influencers

3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
3 Fall 2024 G2 badges awarded to Sprout Social and one Winter 2024 badge for High Performer EMEA
Sprout Social Product Image of Listening Performance Sentiment Summary

Discover untapped markets with engaging influencer content

See how your organization can align influencer marketing with social media management in a 1:1 chat with our team.

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Learn more about influencer marketing

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