New World, New Strategy: Social Media Lessons from a Global Crisis
In the wake of a global crisis, social marketers across the world had to throw their plans out the window and learn new lessons about their audiences, engagement and strategies. In this session, Cristina Roti of CB2, Carly Hill of Shedd Aquarium, and Sprout’s CMO Jamie Gilpin share what they uncovered and how they pivoted along the way.