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Sprout Sessions Digital 2020: What’s Next for Social Marketers

Learn how to navigate the uncharted waters of this collective new reality, and plot the right course for your business and career moving forward.


New World, New Strategy: Social Media Lessons from a Global Crisis

In the wake of a global crisis, social marketers across the world had to throw their plans out the window and learn new lessons about their audiences, engagement and strategies. In this session, Cristina Roti of CB2, Carly Hill of Shedd Aquarium, and Sprout’s CMO Jamie Gilpin share what they uncovered and how they pivoted along the way.


Above & Beyond: 2020 Sprout Social Index Deep Dive

In this session, the team that built the 2020 Sprout Social Index will unpack the report’s findings to help you understand what consumers expect from brands now, and how your fellow marketers are optimizing their strategies to achieve their social goals. You’ll also hear how several Sprout customers use social data to show ROI and crush goals in their own orgs.


Call to Action: How 3 Industries Move Their Audiences on Social

How do best-in-class social brands build data-optimized strategies that inspire and move audiences to action? This session walks you through the step-by-step process these brands use to build campaigns that drive desired audience behavior—plus the delights, challenges and pitfalls to expect along the way.


Let’s Talk About You: Empathy, Social Data and Other Survival Skills

This session is all about you and growing your skillset and career. We’ll outline different approaches to team leadership, understanding your audience, sharing what you’ve learned and positioning yourself as a go-to resource for efficient audience intel as you create social advocates across your organization.


What’s Next: Trends and Trailblazing Advice from Twitter

With consumer attitudes and behaviors changing by the day, brands need a single source of truth to stay on top of what their audience is thinking and feeling—and there’s no better place to look than Twitter. Hear from Twitter’s Head of Global Business Partners, Stephanie Prager, on the role Twitter has played in bringing people together in times of crisis, trends they’ve observed and what’s next for brands as we move forward.


Customer Stories: Driving Social Media Innovation in 2020

How do you drive social media innovation when you’re faced with red tape and internal buy-in challenges? How do you adapt to circumstances you can’t control, prepare for what you can and stay inspired along the way? In this session, three Sprout customers walk us through how they drove and adapted to change in their organizations, and how you can too.

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