May 12, 2021 | 10 a.m. - 1:30 p.m. CDT

See social differently

Sprout Sessions is illuminating the power of collaboration. Learn from social professionals and their partners using social to amplify their work.

Expand your social universe

Social is a force bringing all sides of a business together. Sprout Sessions is zooming out to hear from the constellation of partners, leaders and teams whose work is propelled by social insights, strategy and execution.

No matter your industry or organization’s size, get a glimpse of what’s important to your partners so you can work smarter and help everyone see social differently.

In addition to strategy, expect insight into Sprout features and hidden gems that will help you collaborate, uncover data and streamline how work gets done.

#SproutSessions

Speakers

The lineup

Every side of your business has a voice here. Learn how these experts use social to work smarter.

Vanessa Mbonu

Digital Director, NAACP

Jodi Lawrence

Associate Digital and Social Media Manager, Lodge Cast Iron

Trusha Chokshi

Platform Partnerships Lead, Facebook

Ryan Barretto

President, Sprout Social

Agenda

A content-packed day bridging and shifting perspectives and sparking conversation well beyond this three-hour event.
  1. Welcome

    5 min
  2. See Social Differently

    10 min
    Settle in for a session of collaboration strategies, stories of partnership and tools to bring those opportunities to life.

    Ryan Barretto

    President, Sprout Social

  3. See Your Customers Differently

    20 min
    When marketing and social align, you gain access to an unfiltered view of what customers are thinking. With insights from that kind of partnership, you can create 360 campaigns that generate growth and loyalty—turning mere fans into brand champions.

    Cindy Coughlin

    Digital Campaign Manager, ITW

    Jodi Lawrence

    Associate Digital and Social Media Manager, Lodge Cast Iron

    Katherine Kim

    Content Strategist, Sprout Social

  4. See Brand Awareness Differently

    30 min
    The human behind your social handle is the most public and agile person in your organization. The partnership between them and Public Relations is vital. How do you set that relationship up for success?

    Vanessa Mbonu

    Digital Director, NAACP

  5. See Revenue Generation Differently

    20 min
    Your partnership with sales is what takes social selling from buzzword to powerful advantage.

    Alicia Bertsche

    Senior Marketing Specialist, CareSource

    Cheryl McRae

    Director of Vertical Marketing, Scorpion

    Leila Mozaffarian

    Account Executive, Sprout Social

  6. Break

    10 min
  7. See Employer Brand Differently

    30 min
    Social elevates “Please post this open role” memos of the past to powerful platforms for recruiting, culture and employee storytelling.

    Bryan Chaney

    Director of Employer Brand, Talent Attraction, Indeed

  8. See Messaging Differently: A Conversation with Facebook

    15 min
    Learn how Messaging and other Facebook and Instagram features help brands collaborate across teams, creating more innovative approaches and bigger brand impact. Hear best practices for optimal Messaging experiences across teams, spotlights on brands they admire and product tips and tricks for the most effective use of the Facebook ecosystem of platforms.

    Trusha Chokshi

    Platform Partnerships Lead, Facebook

  9. See Sprout Differently

    40 min
    No matter the size of your organization—and whether or not you use Sprout—this session will give you an inside look at strategic tools that drive efficiency, insights and collaboration for not only you, but your partners. From the Smart Inbox to Listening, we’ll dive into features that give you a proactive advantage—plus, how you can customize them to work for 
your business.

    Jackie Baum

    Senior Solutions Engineer, Sprout Social