Comprehensive Social Media Marketing Solutions

Sprout’s social media marketing platform empowers teams of all sizes to align on content creation, campaign management, engagement and reporting initiatives.

Scale & Optimize Your Marketing Efforts

Now more than ever before, social media is the first introduction people have to your brand or business. As a marketing channel, its presence and power are ubiquitous and vital to the success of your social media marketing strategy. Equip your team with a platform for efficient and strategic execution to drive brand awareness and prove the ROI of your efforts on social.

Plan & Publish

Map your content themes against brand initiatives, see a holistic view of your publishing plans and work as a team to deliver across platforms.

Monitor & Engage

Monitor, prioritize, collaborate and respond to build customer relationships, track campaign engagement and generate advocacy.

Report & Analyze

Optimize your marketing strategy with access to rich social data, powerful trend analysis and customized reporting tools.

Sprout Helps Brands Reach Their Audiences Across:

Twitter logo LinkedIn logo Facebook logo Facebook Messenger logo Instagram logo Google+ logo Google Analytics logo

Plan, Execute & Manage Social Campaigns

Screenshot of a social media publishing calendar in Sprout Social

Effortless Content & Campaign Planning

Coordinate and schedule content with intuitive social media planning tools in a centralized calendar and quick filters for campaign tags, content types, networks and profiles.

Integrated Multimedia & Creative Tools

Easily incorporate native video and multi-image posts across Facebook, Instagram and Twitter and use image editing tools for text overlay, retouching and crop optimization.

Campaign Engagement & Moderation

Track campaigns, easily engage and tag messages from the Smart Inbox—a single, filterable stream to monitor keywords, hashtags, ad engagement and organic profile activity.

Identify & Create Brand Advocates

Create tasks and reference contextual information to identify and intelligently engage with leads turning your social media marketing campaigns into tangible ROI.

Screenshot of an Instagram contact profile in Sprout Social

Measure, Benchmark & Optimize With Powerful Analytics

Screenshot of an Instagram hashtag performance report in Sprout Social

Social Media Marketing Analytics Suite

Access content performance stats, profile and cross-network insights and competitive benchmarking to track success and audience growth across Twitter, Facebook and Instagram.

Identify Themes, Trends & Influencers

Uncover topics and hashtags that matter to your audience and intelligently refine your content and campaigns with trend and influencer analysis for Twitter and Instagram.

End-to-end Tag & Campaign Reporting

Sprout’s unified tag management system works across the social inbox and calendar creating truly comprehensive campaign reporting for engagement and publishing.

Sophisticated Attribution With URL Tracking

Easily track campaigns, referral traffic and conversions from social posts with Bit.ly and Google Analytics integrations and Sprout’s built-in UTM and custom URL tracking.

Screenshot of the Tag Report in Sprout Social
Sprout analytics let us see what is working—we can listen better to our customers and react appropriately. It's an incredible platform to get a macro look at what's happening with your brand's voice in the social space.

Nicole Portwood
VP, Brand Marketing

Reduce Overhead & Optimize Investment With Advanced Tools

Screenshot of chatbots built in Sprout's platform

Target & Optimize Content Deployment

Powerful audience targeting and ViralPost™, our proprietary post time optimization tool, make sure your content reaches the most relevant and engaged audiences every time.

Integrated Digital Asset Manager

Sprout’s Asset Library simplifies creative development, management and deployment with a central location to upload, store, tag and easily share approved creative.

Precise Permissioning & Governance

Group profiles, assign permission levels to team members and enable message approval to ensure that your social content and campaigns stay on-message and on-brand.

Custom Report Building

Demonstrate ROI for your efforts using Sprout’s Report Builder with customizable widgets to display social media marketing analytics within presentation-ready templates.

19,000+ of the World’s Leading Brands Trust Sprout

Wahl logo
Titleist Logo

Best-In-Class Social Media Marketing Tools

Sign up for a 30-day free trial and discover a scalable, powerful way to optimize your social marketing efforts.

Request a Demo