Scale and optimize your marketing efforts
Now more than ever before, social media is the first introduction people have to your brand or business. As a marketing channel, its presence and power are ubiquitous and vital to the success of your social media marketing strategy. Equip your team with a platform for efficient and strategic execution to drive brand awareness and prove the ROI of your efforts on social.
Plan and publish
Map your content themes against brand initiatives, see a holistic view of your publishing plans and work as a team to deliver across platforms.
Monitor and engage
Monitor, prioritize, collaborate and respond to build customer relationships, track campaign engagement and generate advocacy.
Report and analyze
Optimize your marketing strategy with access to rich social data, powerful trend analysis and customized reporting tools.
Sprout helps brands reach their audiences across:
Twitter, LinkedIn, Facebook, Facebook Messenger, Instagram, Pinterest, Google+
Zendesk, Bitly, Google Analytics, UserVoice, Feedly, HubSpot
Plan, execute and manage social campaigns
Effortless content and campaign planning
Coordinate and schedule content with intuitive social media planning tools in a centralized calendar and quick filters for campaign tags, content types, networks and profiles.
Integrated multimedia and creative tools
Easily incorporate native video and multi-image posts across Facebook, Instagram and Twitter and use image editing tools for text overlay, retouching and crop optimization.
Campaign engagement and moderation
Track campaigns, easily engage and tag messages from the Smart Inbox—a single, filterable stream to monitor keywords, hashtags, ad engagement and organic profile activity.
Identify and create brand advocates
Create tasks and reference contextual information to identify and intelligently engage with leads turning your social media marketing campaigns into tangible ROI.
Measure, benchmark and optimize with powerful analytics
Social media marketing analytics suite
Identify themes, trends and influencers
Uncover topics and hashtags that matter to your audience and intelligently refine your content and campaigns with trend and influencer analysis for Twitter and Instagram.
End-to-end tag and campaign reporting
Sprout’s unified tag management system works across the social inbox and calendar creating truly comprehensive campaign reporting for engagement and publishing.
Sophisticated attribution with URL tracking
Easily track campaigns, referral traffic and conversions from social posts with Bit.ly and Google Analytics integrations and Sprout’s built-in UTM and custom URL tracking.
Sprout analytics let us see what is working—we can listen better to our customers and react appropriately. It's an incredible platform to get a macro look at what's happening with your brand's voice in the social space.
VP, Brand Marketing
Reduce overhead and optimize investment with advanced tools
Target and optimize content deployment
Powerful audience targeting and ViralPost™, our proprietary post time optimization tool, make sure your content reaches the most relevant and engaged audiences every time.
Integrated digital asset manager
Sprout’s Asset Library simplifies creative development, management and deployment with a central location to upload, store, tag and easily share approved creative.
Precise permissioning and governance
Group profiles, assign permission levels to team members and enable message approval to ensure that your social content and campaigns stay on-message and on-brand.
Custom report building
Demonstrate ROI for your efforts using Sprout’s Report Builder with customizable widgets to display social media marketing analytics within presentation-ready templates.