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The Index is headed to your inbox. We hope this data will make a difference in your social strategy—and if you’re ready to put it into action, give Sprout a try.

What you'll find in this report:

The #1 challenge

Nearly half of social marketers say their greatest challenge is developing strategy that supports overall business goals.

Social is the key

When consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another.

A change in content

Consumers are more likely to Like or comment on posts that entertain and inspire over discounts and sales.

Insights from previous reports

Analytics • Engagement

The Sprout Social Index, Edition XIV: Realign & Redefine

Analytics • Engagement

The Sprout Social Index, Edition XII: Call-out Culture

Analytics • Engagement

The Sprout Social Index: Edition XI: Social Personality

Analytics • Engagement

The Sprout Social Index, Edition X: Social Generations

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