Sprout Social
Download the data today, revamp your social strategy tomorrow
What you'll find in this report:
The #1 challenge
Nearly half of social marketers say their greatest challenge is developing strategy that supports overall business goals.
Social is the key
When consumers follow a brand on social media, 77% say they are more likely to buy from that brand over another.
A change in content
Consumers are more likely to Like or comment on posts that entertain and inspire over discounts and sales.