Do more than achieve goals. Exceed them.
What you’ll find in this report:
Social is a growth engine
Eighty-nine percent of consumers will buy from a brand they follow on social, with 84% saying they’ll choose that brand over a competitor.
There’s untapped potential
While 56% of marketers use social data to understand their audience, less than half use it to measure ROI or competitive insights.
Marketers are misaligned
Marketing leaders are 36% more likely than practitioners to prioritize growing their audience as a primary goal for social media.
Hear me out… Social isn’t about innovation, it’s about who can do it bestPublished on April 21, 2021 Reading time 3 minutes
To spring break or not to spring break? That is the question for brands navigating the pandemicPublished on March 16, 2021 Reading time 5 minutes
Lessons from luxury: What brands can learn from standout Chinese New Year campaignsPublished on February 10, 2021 Reading time 5 minutes