Breaking Ground - Q3 2024

Product updates

Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.

Breaking Ground Q4 Launch Event

Join us for a fast-paced 60-minute virtual event featuring the most exciting recent updates to the Sprout platform. See how our latest innovations will set you up for your next big win on social with better productivity and smarter, faster ways to make an impact. You'll also get an exclusive sneak peek of what's coming next!

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AI & automation

Premium Analytics | Beta

Champion new strategies with instant performance insights

Generate curated analyses and impress leaders with high-quality insights for every reporting widget using Analyze by AI Assist.

Example of Conversation Breakdown comparing all-customer and Boston-specific sentiment.
Listening

See what’s driving notable conversations

Identify trends and insights faster with a powerful sentiment view of active conversations.

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Example of new Comment Sentiment score within Cross-Network Post Summary widget.
Premium Analytics | Beta

Analyze trends in your comments section

Understand the ‘why’ behind performance and inform future strategy with Comment Sentiment in Reports.

Example of a pre-built Higher Education Theme available in Sprout’s Social Listening add on.
Listening

Discover insights tailored to your industry

Accelerate your discovery of insights using pre-built Listening Themes, with Healthcare and Higher Education available now.

See how our AI & automation advancements can help you work smarter

Network integrations

Example screens showing a company responding to a tag from a Threads user in Sprout’s app.
All plans

Amplify your brand’s voice on Threads

Expand your Threads engagement strategy with the ability to view, moderate and reply to comments directly from the Smart Inbox.

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Customer care

Example of Associated Messages surfacing public social messages related to an existing case.
All plans

Quickly and accurately gain context for cases

Get a full historical view of each customer case, including public social messages and any related private messages.

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Example of Message Intent Classification categorizing an incoming message as a customer support request.
Advanced plan

Auto-classify incoming messages for swift resolution

Resolve high-priority cases first with a machine learning model that categorizes messages based on needs.

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Example of rules setup with automated follow-up actions based on negative message sentiment.
Advanced plan

Escalate & reopen support cases automatically

Never lose track of a closed case again with automated status updates and sentiment flags.

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Sharpen your next social care moves with one of our experts

A few more product updates you’ll love

Representation of Snapchat performance metrics including Likes, Shares and Swipe-Ups.
Influencer Marketing

Reach new audiences with Snapchat

Explore market trends, identify competitive insights and connect with target audiences on Snapchat.

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Example of the new metrics Lexicon with performance call-outs in Influencer Marketing add on.
Influencer Marketing

Activate data-powered campaigns with confidence

Access quick insights and tips with a new metrics lexicon and helpful call-outs and icons.

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Example of Bulk Filters being applied across Sources and Widgets in My Reports.
Premium Analytics

Customize faster across multiple widgets

Use bulk-level filters in My Reports for quicker customization and insights.

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Example of Leaderboard and points activity in Advocacy add on.
Employee Advocacy

Make sharing way more fun

Motivate users by setting point-based values for actions in Advocacy.

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Example of Advocacy Network Overview and associated metrics added in My Reports.
Employee Advocacy + Premium Analytics

Understand your overall Advocacy impact

Add common Advocacy metrics and widgets to My Reports, including Shares by Network and User Behavior.

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Representation of new Optimizely integration within Sprout scheduling and publishing UI.
Premium Analytics

Streamline content creation with Optimizely in Sprout

Import draft social media content and effortlessly automate your scheduling workflows.

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Get the extra details you need to make the most of every update

In-the-works product updates we’re excited to share soon

Track what’s rolling out and when in our live Release Notes.

All plans

Create collaborative Instagram posts

All plans

Manage LinkedIn DMs in Sprout

Listening

Get more LinkedIn company page insights

Premium Analytics

Connect your tools to Sprout using Zapier

Advanced plan

Elevate care with Salesforce Agentforce

All plans

Easily curate posts by audience and network

Advanced plan | Beta

Generate posts from scratch with AI Assist

Breaking Ground Q3 2024

Watch the Q3 2024 launch event

From product walkthroughs and exclusive sneak peeks to social industry insights and tips, this virtual event covers major Q3 news in just 60 minutes.

Watch now

“Analyze by AI Assist has been a game changer for how I approach content and campaign analysis...What could previously take me hours of manual effort — such as identifying trends, measuring performance, and generating insights — can now be done in minutes. I couldn’t be happier with the difference it’s made!”

Erica Bufford | Social Listening and Reporting

Tesco

Let’s talk new ways to work faster and smarter with Sprout

Go in-depth to find out how new product capabilities will transform your daily routines and strategic vision. Drop us a line here and we’ll set up some time to chat 1:1.

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