Product updates
Browse our latest product innovations, all designed to help you work faster and smarter with Sprout. Want to see the updates in action? Set up a walkthrough.
What’s new in Sprout
Generate on-brand post text that inspires your audience to engage
Streamline your publishing workflows with AI-generated post text options based on high-performing content written in your brand voice.
Impress leaders with analyst-level performance insights
Use Analyze by AI Assist to generate curated analyses with strategic insights for every relevant reporting widget.
Learn moreEasily recognize customer engagement trends
Surface customer insights from your conversations to guide next steps and long-term strategies for the Smart Inbox.
Currently in Beta
Discover insights tailored to your industry
Find relevant insights fast using pre-built Listening Themes, with Retail and Food & Beverage now available alongside Healthcare and Higher Ed.
Learn moreSimplify content creation for distributed teams
Share pre-planned content across teams, organizing templates into themes and folders and adding granularity based on profiles and regions.
Learn moreStreamline compliance and approval workflows
Assign and notify multiple Topic Managers when their sign-off is needed on stories for specific topics or areas.
Currently in Beta
Engage new readers with more languages in Advocacy
Expand the impact of employee content with new languages including Japanese, German, Finnish, Dutch, Swedish, Korean, Danish and Norwegian.
Learn moreGo beyond the product snapshots to see how these features really work
Spoiler alert: There’s a lot to look forward to...
Dig into recent updates and helpful guidance in our live Release Notes.
Quickly identify what’s driving conversations
Add video subtitles in seconds using AI
Post, reply and connect in any language with AI
Reinforce your brand safety efforts
Protect sensitive customer information
Customize reports with image uploads
Enhance reporting with Smart Inbox filters
See profile-level Threads performance
Customize posts by network
Streamline new user onboarding
Plan availability is subject to change.
Stream the on-demand product session
Get tips for implementing new features fast, plus insider perspectives on the social trends impacting brands like yours.
Watch now“The interface is unmatched, and extremely easy to navigate and understand. Lots of integrated tools and AI features that make the product superior. Excellent customer service support.”
Malavika Thrikutam
Oliver Wyman
Hash out your best next steps in a personalized walkthrough
Explore the ins and outs of Sprout’s latest product updates with an expert who can point you in the right direction.
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