Standard
$199 per seat/month
Billed annually ($249 billed monthly)
- 5 social profiles
- All-in-one social inbox
- Publish, schedule, draft and queue posts
- Social content calendar
- Review management
- Profiles, keywords and locations monitoring
- Group, profile and post-level reporting
- Paid promotion tools to boost Facebook posts
- iOS and Android mobile apps
Most Popular Plan
Professional
$299 per seat/month
Billed annually ($399 billed monthly)
- Unlimited social profiles
- Competitive reports for Instagram, Facebook and X
- Message tagging
- Custom workflows for multiple approvers and steps
- Scheduling for optimal send times
- Saved replies
- Digital asset and content library
- Brand-level engagement reporting
- Trend analysis for X keywords and hashtags
- Suggestions by AI Assist
- Paid social reporting for Facebook, Instagram, X and LinkedIn
Advanced
$399 per seat/month
Billed annually ($499 billed monthly)
- Message Spike Alerts for increased message activity
- Enhance by AI Assist
- Chatbots with automation tools
- Sentiment in the Smart Inbox and Reviews
- Rule builder for automated actions
- Automated link tracking
- CSAT and NPS surveys
- Scheduled report delivery
- Helpdesk and CRM integrations
- Feature visibility controls
- External approvals
- Organize tags
Enterprise
Contact us for pricing
Custom-built plan to meet your needs
- Tailored implementation and onboarding to get teams up and running quickly
- Professional consulting services
- 24/5 prioritized customer support
- Social Listening to uncover emerging trends, brand influencers and competitive intel
- Premium Analytics to measure success across all social channels
- Employee Advocacy solutions to amplify your brand’s organic reach
- Influencer Marketing to connect with creators and manage campaigns
Unlock the immense value of social data. Get access to trends and actionable insights to inform your marketing, brand and competitive strategy.
Go deeper with your data by leveraging 150+ additional reports while accessing custom report builders and interactive dashboards.
Give your employees and partners a simple way to share curated content across their social networks and amplify the brand’s reach.
Premium solutions can be added to any plan. Start a free trial or request a demo to learn more.
Questions regarding any of our plans?
Send us note at or call us at 1.866.878.3231
Frequently asked questions
After your 30-day free trial, you’ll be asked to pick a plan and enter your payment info.
We offer billing options including annual or monthly payments. Annual billing requires a one-time upfront payment for the entire subscription term- it offers cost savings and is ideal for those seeking budget stability and long-term savings. Billing options with multiple payments during a subscription term are not eligible for the same discount. Monthly billing for customers with month-to-month subscription terms has a higher cost per month, but provides flexibility with shorter commitments.
You can Request a free, customized demo and have a Sprout expert show you our suite of social management, customer care, social data and intelligence, and advocacy solutions.
If you pick the wrong plan, you can switch plans at any time (even during your trial). Pick the plan that seems like the best fit and try it on. You can always change your mind.
Sprout’s software solutions benefit a wide array of business types and sizes. Explore the various industry-specific insights we provide for your social media management needs.
Online payment methods include major credit cards and Paypal. Prepayment options are available and allow your account to be debited monthly according to your plan and number of users. Contact to discuss these options.
Features by plan
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Glossary
A
Advanced Publishing Permissions: Grant user-based publishing permissions on the profile level for varying levels of publishing access.
Advocacy: Amplify your brand’s reach and source/nurture quality sales leads by empowering employees to share curated content across their social networks.
Advocacy Report, powered by Employee Advocacy: Access key social share and content performance metrics from Employee Advocacy inside Sprout.
All-In-One Social Inbox: Monitor and engage with messages across social networks.
Audience Size (Fans/Followers): The number of fans and followers across all of your connected profiles.
Automation Tools: Set up automated conversational workflow through chatbots to help your agents provide better service.
B
Brand Keywords per Group: Monitor distinct search terms and phrases.
Brand Level Engagement Reporting: Analyze response rates and times to benchmark engagement goals and improve your social media responsiveness.
C
Campaign Tagging: Create and apply custom tags to outbound social messages from Compose and filter by tag on the Content Calendar.
Case Management: Create customer care cases from inbound social messages.
Collision Detection: View real-time indicators on the message surface when a teammate is viewing or replying to a message.
Contact Views: Access Contact Views with shared customer records, conversation history and customizable contact fields for X, Facebook, Instagram and LinkedIn users.
Content Suggestions: Find engaging content and stay on top of trending topics with an aggregated list of shared links across social channels.
Custom Influencer List: Specify a list of X, Instagram, LinkedIn and Facebook profiles to be easily identified with custom indicators in the Smart Inbox.
Custom Portal Branding: Custom in-app and login page branding.
D
Digital Asset & Content Library: Store relevant and on-brand content including images, videos and text snippets for more efficient campaign management.
E
Engagement Reporting: Analyze response rates and times to benchmark engagement goals and improve your social media responsiveness.
F
Facebook Competitor Report: Benchmark your Facebook Pages, X Profiles and Instagram Profiles' growth and performance against a customizable list of competitive brands/profiles.
Feature Visibility Controls: Configure feature visibility within Sprout to ensure users only have access to features relevant to their role.
G
Google Analytics Report: Integrate your Google Analytics account to better understand how social channels drive traffic to your site.
Group, Profile & Post-Level Reporting: Report across social networks and download unlimited PDF/CSVs of your data.
H
Helpdesk, CRM: Integrate your CRM accounts to seamlessly create, manage and track support issues from social.
Hubspot: Create, track, manage and resolve issues with Sprout's HubSpot Service Hub integration, HubSpot's help desk and ticketing software.
I
Inbox and Cases Rule Builder: Automate actions and workflows in the Smart Inbox and Cases
Instagram Grid Planning: Preview your Instagram grid aesthetic before you post with drag-and-drop options to rearrange upcoming content.
L
Listening: Gather deep social intelligence with multi-dimensional social listening across all major social channels, blogs, forums and more.
Location Tagging: Add locations to your Tweets, Instagram and Facebook posts to promote more traffic to your brand and create more opportunities to engage with your audience.
M
Macros: Apply message actions in bulk to quickly triage messages and reviews.
Message Approval Workflow: Use advanced permissions and flexible approval structure to set up workflows to submit, review, collaborate on and approve posts.
Message Completion: Mark messages as complete and filter them from view in the inbox.
Message Spike Alerts: Get alerted when message volume is higher than usual with email and push notifications.
Message Tagging: Create and apply custom tags to inbound social messages.
Mobile Inbox Push Notifications: Customize mobile push notifications across networks, profiles and message types.
Multimedia Publishing: Schedule, draft, queue and publish video and multiple photos across networks.
O
Optimal Send Times in Compose: Boost content reach by an average of 60% with suggested times for optimal social engagement in Sprout's Compose Publisher.
Organize Tags: Categorize and manage tags as per your strategic priorities and parameters.
Organize Tags: Categorize and manage tags as per your strategic priorities and parameters.
P
Paid Promotion for Facebook: Maximize content reach by boosting new and previously published organic Facebook Posts.
Paid Promotion for Instagram: Maximize content reach by boosting new and previously published organic Instagram Posts.
Pause All Scheduled or Queued Messages: Gain peace of mind that in times of crisis you can stop all publishing activity from all profiles across your accounts.
Post Performance Report: Track post-level performance with reach, impression, click and engagement metrics across social networks.
Premium Analytics: Define your story with access to additional paid and organic metrics, more report customization, and advanced tools for deeper analysis.
Professional Services: Sprout's Professional Services team offers multiple strategic services from implementation and social media training to social listening consultation and generating custom social insights reports.
Publishing Rule Builder: Automate actions and workflows in Sprout's Compose publisher.
R
Real-Time Brand Monitoring: Monitor distinct search terms and phrases.
Report Builder (Premium Analytics): Build custom reports leveraging Sprout's existing, presentation-ready layouts to display network and profile-level data and insights.
Report Scheduled Delivery: Set up recurring weekly or monthly delivery of any report via email in PDF format.
Review Moderation: Monitor ratings and respond to reviews across Apple App Store, Google Play Store, Facebook, Google My Business, TripAdvisor, Glassdoor and Yelp.
S
Social Profiles: The following profile types count against your profile limit: X (formerly known as Twitter), Instagram, Threads, Pinterest, YouTube, Facebook, TikTok, LinkedIn Company Pages, Google My Business, TripAdvisor, Glassdoor, Yelp. The following do not count against your profile limit: Google Analytics, non-social and messaging integrations, ad accounts associated with a network profile/Page, LinkedIn personal profiles.
Sprout Queue: Fully configurable queue system for automated scheduling to fill publishing gaps.
Surveys: Gather CSAT and NPS data through automated surveys.
T
Tag Report: Pinpoint trends in tagged messages (both incoming and outgoing) to track feedback, campaign success and sentiment.
Tag Reporting: Pinpoint trends in tagged messages to track feedback, campaign success and sentiment.
Team & Productivity Reporting: Track response and case metrics at the individual user level.
Team Activity Reports: Track response and case metrics at the individual user level.
V
ViralPost® in Queue: Deliver your content at optimal times with ViralPost® in the Sprout Queue -- Sprout's patented send time optimization technology.
X
X Keyword Report: Uncover trends in X traffic/volume for any keyword, hashtag or complex query.
#
2-Hour Response Time: During normal business hours — 8am-5:30pm CT.
Automated link tracking: Set up rules to automatically add link tracking to links posted in Sprout, helping you better identify your social traffic.
Social Commerce integrations : Integrate your Instagram Shops, Facebook Shops, Shopify, and WooCommerce accounts to unite your social and commerce workflows.
Custom Link Tracking: Seamlessly append tracking codes to links posted in Sprout to identify your social traffic in Google Analytics.
Join our 30,000 happy customers
Frequently asked questions
Still have questions about how Sprout's software can help your business?
Getting started
How does the free trial work?
You’ll have 30 days to try Sprout, risk free. No credit card is required to start a trial.
What happens when my free trial ends?
After your 30-day free trial, you’ll be asked to pick a plan and enter your payment info.
Do I have to start a trial or is there another way for me to experience the platform?
Request a free, customized demo and have a Sprout expert show you our suite of social management, customer care, social data and intelligence, and advocacy solutions.
What should I do if I have questions during my free 30-day trial period?
We’re here to help! Please reach out to your Account Representative or contact Sales at 1.866.878.3231.
Plans
What if I pick the wrong plan?
No problem. You can switch plans at any time (even during your trial). Pick the plan that seems like the best fit and try it on. You can always change your mind.
Are there contracts or commitments?
Nope. After your 30-day free trial you’ll be asked to pick a plan and enter your payment info. This is billed monthly and you can cancel at any time. If you cancel before the end of a billing period, you’ll retain access until that billing period is over.
Can I purchase more profiles but stay in the same plan?
You sure can. Additional profiles can be purchased for a nominal fee without the need to upgrade to a higher plan. Access to additional profiles based on your company’s exact needs can be discussed with one of our team members during your evaluation. for more information.
How do I know which plan is best for my business?
Unsure which plan is right for your business? Contact and we’ll help you choose the best path forward based on your business goals.
Payments and pricing
What are my payment options?
Online payment methods include major credit cards and Paypal. Prepayment options are available and allow your account to be debited monthly according to your plan and number of users. Contact to discuss these options.
If I have a question about my invoice, who should I contact?
You can reach our billing department at support@sproutsocial.com.
How much does Sprout Social cost?
Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
Platform
Can Premium Add-Ons be purchased as standalone products?
No. The features and tools within the Premium Add-On packages do not work independently; instead, they unlock additional functionality on top of our base plans.
How secure is Sprout’s platform?
Sprout Social takes the security of our platform and our customers’ data very seriously.
- All communications with Sprout use HTTPS with TLS 1.2 or higher enforced and all customer data is stored encrypted at rest with AES-256 or greater, including backups.
- Sprout is hosted by Amazon Web Services (AWS) with world-class hosting facilities that are secure, highly available, and redundant. Sprout’s network is segmented into multiple security zones and databases are completely inaccessible from the public Internet.
- User account passwords are salted and hashed, meaning your actual password is unable to be viewed. Customers can also leverage multi-factor authentication and/or single sign-on for additional security.
- Sprout integrates with our social network partners on your behalf using OAuth 2.0 – a highly secure authorization protocol that makes it easy to disable Sprout’s access at any time.
More information about Sprout Social’s hosting and security can be found at https://sproutsocial.com/security/