SO WHAT SOCIAL is a strategic social media agency based in New Zealand, trusted by leading brands across Australasia including Hot Spring Spas, Endless Pools and Beauty Nation. We help growth-focused businesses turn social media into a measurable and revenue-driving function.
We specialise in social media strategy, content creation, community management, organic and paid campaign execution across Meta, LinkedIn, YouTube, TikTok and Google. As a Sprout Social Bronze Business Partner, we use real-time analytics, UGC partnerships and social listening tools to tap into market trends, competitor shifts and customer conversations fuelling social content that actually converts.
Whether you're an emerging brand or an established organisation, our proven framework delivers clarity, consistency and ROI at every stage of your buyer journey.
Valuable Brand Partner
Theresa Holmes · Retail Sales Manager - Hot Spring Spas ·
The planning, discipline, creativity and results that Stacey and her team deliver to our business is invaluable. We’ve seen genuine upturn from the content So What Social has produced, they’re continually striving to grow our brand and our business. It’s a genuine partnership and we feel very grateful to have them on our team.
Professional, Calm and a Pleasure to Work With
Izilda Aldridge · Hot Spring Spas ·
I've worked with Stacey at SO WHAT SOCIAL across multiple shows, events and filming at our offices. She's always warm, friendly and brings a calm presence that puts everyone at ease, especially to those not used to being on camera. Stacey makes people feel valued and gives you full confidence everything is under control. Her professionalism and attention to detail make every experience seamless. I value her expertise and it is always a pleasure to work with her!
Solid Partnership with Strategic Value
Tatiana Lebedeva · Hot Spring Spas ·
Stacey and team consistently bring creativity and strategic insight to the table. It’s clear they’ve taken the time to deeply understand our brand, which is reflected in the high-quality, engaging content they deliver. Their contributions extend beyond content creation, offering thoughtful guidance on our broader brand strategy and customer engagement. This level of dedication and partnership is both rare and highly valued.
Reliable, creative and easy to work with
Rhys Jack ·
Working with Stacey and the team at So What Social has been a really positive experience. They understand the need for both story-telling and driving real business results and can generate strategies that facilitate both of these objectives. I would recommend So What Social to anyone that wants to take their social strategies to the next level!
Highly Recommend So What Social!
Sam Edge · VYNE Digital ·
We’ve been working with Stacey and the team at So What Social across a wide range of social content, content creation, and overall campaign strategy and it’s been AMAZING! They’re super easy to work with, quick to turn things around, and the quality of the content has been second to none. Whether it’s strategy, content, email, or activations, So What has been a great partner and I’d highly recommend them to anyone needing support in this space.