In a pay-to-play game, social media advertising is a must for brands. Why is it so important? For starters, organic reach is down across most of the major networks. The days of simply posting on social and expecting all your followers to see everything are over.
Actually, that mindset has been gone for a few years. It’s all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
But the real challenge is understanding the in’s and out’s of social media advertising, how to get started, what to spend and how each network operates. That’s a lot of stuff for even the most experienced brands on social media.
However, we’re here to provide insights into our top content revolving around social media advertising. Look no further, because this is your one-stop shop to better performing paid ads.
If you’re just getting started, it’s important to understand the basics of social media advertising. Every organization operates differently, so having a strategy tailored to your needs is ideal. The problem is knowing where to start.
Social Media Advertising Strategy: The Basics
Throwing money at paid social will certainly result in some sort of return. But how do you know what your doing is having a real impact? This starter guide is perfect for those looking to build a social media advertising strategy from scratch.
Facebook Ad Budgeting & Goals
While creative and strategic processes are crucial for ads, it’s also important to know how to spend on paid social. Here we’ll dive into the budgeting aspect of Facebook ads and the various goals you can set around each ad type:
Facebook Advertising Cost
This general Facebook advertising cost guide helps you plan, budget and understand your goals more effectively. It’s extremely easy to waste budgets and burn through ad spend if you’re not prepared. Get up to date with this guide.
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses… Read More
Lowering CPC With Facebook Carousel Ads
One of the more popular ad sets on Facebook is Carousel ads. The reason Carousel ads are so desired is due to the fact users are exposed to more content or visuals than a standard ad. However, the price is not different for this set. See how to lower your CPC with the help of Carousel ads.
If you’re going to splash some cash on social ads, Facebook is the place to do it. The power of… Read More
Advanced Facebook Ads Tips
Here we provide five advanced tips for ads on Facebook to get the most out of your social media marketing goals. This guide goes the extra step to help brands excel at Facebook advertising.
Instagram Video Ads
One of the more popular formats for social media advertising is currently with Instagram video ads. More users are engaging with videos than standard images, so brands are getting creative on Instagram. See our list of content to help you one-up your Instagram video ad game:
Instagram Story Ads
With the addition of Instagram Stories comes Instagram Stories ads. Who saw that coming? Learn how brands build and target people on Instagram Stories to connect with audiences.
People are becoming increasingly fascinated with Instagram Stories as a more authentic and less filtered alternative to regular Instagram posts. Read More
How to Fix Your Instagram Stories
While we’ve already covered how to run Instagram Story ads, it’s smart to know the creative process as well. To be frank, a lot of Instagram Stories are boring, uninformative and highly skippable. Here we teach you how to stop the skip and get users to watch.
Instagram Video Ad Tips
If you’re looking for all the details on each Instagram video ad type, look no further. This guide provides great detail on how to increase your video engagement on Instagram and learn how to adopt other video formats.