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Social Media Advertising & Paid Social Guide

In a pay-to-play game, social media advertising is a must for brands. Why is it so important? For starters, organic reach is down across most of the major networks. The days of simply posting on social and expecting all your followers to see everything are over.

Actually, that mindset has been gone for a few years. It’s all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.

But the real challenge is understanding the in’s and out’s of social media advertising, how to get started, what to spend and how each network operates. That’s a lot of stuff for even the most experienced brands on social media.

However, we’re here to provide insights into our top content revolving around social media advertising. Look no further, because this is your one-stop shop to better performing paid ads.

Getting Started

If you’re just getting started, it’s important to understand the basics of social media advertising. Every organization operates differently, so having a strategy tailored to your needs is ideal. The problem is knowing where to start.

Social Media Advertising Strategy: The Basics

Throwing money at paid social will certainly result in some sort of return. But how do you know what your doing is having a real impact? This starter guide is perfect for those looking to build a social media advertising strategy from scratch.

Social Media Advertising Strategies

Now that you know the basics, you probably have an idea of where you want to implement your strategy. However, paid social isn’t the same on every network. Running Facebook Ads is different than Twitter, so your strategy should be unique as well. Here we’ll break down specific strategies for each major social network:

Facebook Advertising Strategy

When it comes to social ads, Facebook is king. Understanding how to build audiences, target specific users, retarget certain groups and measure success is key to any brand. This guide provides a great overview if you’re heading to Facebook for paid social.

Instagram Advertising Strategy

Instagram uses the Facebook Ad Manager as well–so genuinely it’s a good second step into ads on social media. However, there are plenty of nuances for Instagram advertising so bookmark this guide to get your started.

Twitter Advertising Strategy

Don’t forget about Twitter! Several brands see massive success with Twitter advertising. But just throwing ad dollars at a campaign and hoping it works isn’t a smart strategy and can result wasted money. We’ve got you covered with our Twitter advertising guide.

Snapchat Advertising Strategy

You know your demographic if you’re heading to Snapchat, but what about the basics of creating and scheduling Snapchat ads? How much do they cost? What filters are available? How do you measure success? Everything is included in this Snapchat advertising strategy.

LinkedIn Advertising Strategy

Last but certainly not least is our complete LinkedIn ads guide. Advertising to the world’s largest professional network has its tricks, but certainly its benefits as well. Learn everything you need to know about Linked ads here.

Facebook Ad Budgeting & Goals

While creative and strategic processes are crucial for ads, it’s also important to know how to spend on paid social. Here we’ll dive into the budgeting aspect of Facebook ads and the various goals you can set around each ad type:

Facebook Advertising Cost

This general Facebook advertising cost guide helps you plan, budget and understand your goals more effectively. It’s extremely easy to waste budgets and burn through ad spend if you’re not prepared. Get up to date with this guide.

Lowering CPC With Facebook Carousel Ads

One of the more popular ad sets on Facebook is Carousel ads. The reason Carousel ads are so desired is due to the fact users are exposed to more content or visuals than a standard ad. However, the price is not different for this set. See how to lower your CPC with the help of Carousel ads.

Advanced Facebook Ads Tips

Here we provide five advanced tips for ads on Facebook to get the most out of your social media marketing goals. This guide goes the extra step to help brands excel at Facebook advertising.

Instagram Video Ads

One of the more popular formats for social media advertising is currently with Instagram video ads. More users are engaging with videos than standard images, so brands are getting creative on Instagram. See our list of content to help you one-up your Instagram video ad game:

Instagram Story Ads

With the addition of Instagram Stories comes Instagram Stories ads. Who saw that coming? Learn how brands build and target people on Instagram Stories to connect with audiences.

How to Fix Your Instagram Stories

While we’ve already covered how to run Instagram Story ads, it’s smart to know the creative process as well. To be frank, a lot of Instagram Stories are boring, uninformative and highly skippable. Here we teach you how to stop the skip and get users to watch.

Instagram Video Ad Tips

If you’re looking for all the details on each Instagram video ad type, look no further. This guide provides great detail on how to increase your video engagement on Instagram and learn how to adopt other video formats.

Social Media Ad Specs

Creative and budgeting are great, but what about formatting? One of the most sought-after questions about social media ads is around sizes and specs. Sizing your ads isn’t easy, but we have a list of everything you’d need to know.

Social Media Video Specs & Sizes

Again, social media video ads are on the rise, but do you know the correct formats, sizes, specs and aspect ratios for each type? Get all your social media video ad sizes here.

Facebook Ad Sizes

Facebook has quite a few different ad formats that revolve around static images and video. We broke down each ad spec for every Facebook ad type in this guide. This is a must bookmark.

Instagram Ad Sizes

Let’s be real, Instagram is not slowing down and neither should your ad game. Learn about the various Instagram ad sizes in this complete guide.

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