Social Media Marketing

Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.

Featured

Categories
- Customer Zero
- Customer Zero: Social media marketing
Social media marketing: What it is and how to build your strategy
Published on February 19, 2025 Reading time 33 minutes
Categories
- Social Media Content
- Social Media Marketing
How to craft an effective social media content strategy
Published on September 16, 2025 Reading time 10 minutes
Categories
- Social Media Marketing
- Social Media Trends
80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes

Branding & Creative

View all Branding & Creative

Categories
- Branding & Creative
- Social Listening
The top brand management softwares to build & protect your brand in 2025
Published on October 9, 2025 Reading time 7 minutes
Categories
- Branding & Creative
- Social Media Analytics
How to measure brand awareness: 10 metrics to track
Published on October 8, 2025 Reading time 10 minutes
Categories
- Branding & Creative
- Social Media Marketing
How to define and share brand values (with examples)
Published on October 2, 2025 Reading time 12 minutes

Social Commerce

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Categories
- Influencer Marketing
- Instagram
7 real examples of how to make money on Instagram: A guide for small businesses & creators
Published on October 9, 2025 Reading time 10 minutes
Categories
- Influencer Marketing
- Social Commerce
Affiliate marketing vs. influencer marketing in 2025
Published on July 23, 2025 Reading time 9 minutes
Categories
- Retail
- Social Commerce
What is social commerce? Stats, trends and tips marketers should know for 2025
Published on May 20, 2025 Reading time 17 minutes

Social Media Advertising

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Categories
- Influencer Marketing
- Instagram
7 real examples of how to make money on Instagram: A guide for small businesses & creators
Published on October 9, 2025 Reading time 10 minutes
Categories
- Social Media Advertising
- Social Media Marketing
TikTok Promotion: Boost your visibility in 2025
Published on September 8, 2025 Reading time 7 minutes
Categories
- Customer Care
- Marketing Disciplines
21 Must-have digital marketing tools to help you grow
Published on August 28, 2025 Reading time 11 minutes

Social Media Engagement

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Categories
- Branding & Creative
- Social Listening
The top brand management softwares to build & protect your brand in 2025
Published on October 9, 2025 Reading time 7 minutes
Categories
- Instagram
- Social Media Engagement
Instagram hashtags: How to find best hashtags for Instagram [+ list]
Published on October 8, 2025 Reading time 13 minutes
Categories
- Social Media Engagement
- Social Media Management
Top 19 social media management tools for businesses in 2025
Published on October 2, 2025 Reading time 13 minutes

Social Media Trends

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Categories
- Branding & Creative
- Social Listening
The top brand management softwares to build & protect your brand in 2025
Published on October 9, 2025 Reading time 7 minutes
Categories
- Higher Education
- Social Media Marketing
Post Performance Report: Universities acing social media
Published on September 15, 2025 Reading time 8 minutes
Categories
- Influencer Marketing
- Instagram
How to use Instagram Collab posts to boost engagement
Published on September 4, 2025 Reading time 5 minutes

Social Spotlight

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Categories
- Influencer Marketing
- Social Media Strategy
Post Performance Report: Influencer marketing campaigns taking over our feeds
Published on March 20, 2024 Reading time 8 minutes
Categories
- Customer Care
- Social Media Trends
Post Performance Report: Brands transforming social customer care
Published on February 26, 2024 Reading time 8 minutes
Categories
- Template
- Employee Advocacy
An Employee Spotlight Template for Celebrating Your Team

Video

Categories
- Branding & Creative
- Facebook
Always Up-to-Date Guide to Social Media Video Specs [Facebook, Instagram, TikTok, X, YouTube, LinkedIn, Pinterest, Snapchat]
Published on August 28, 2025 Reading time 17 minutes
Categories
- Social Media Marketing
- Social Media Search
How to maximize your social strategy with video SEO
Published on August 14, 2025 Reading time 11 minutes
Categories
- Social Media Marketing
- Social Media Search
The YouTube algorithm: how it works and tips to optimize in 2025
Published on June 13, 2025 Reading time 11 minutes