November 30, 2016

Sprout’s new Facebook Competitors Report, available on Corporate and Enterprise plans, tracks fundamental social metrics, including audience growth, publishing behavior and engagements, for any Facebook Page to compare against. This report enables brands to understand how their Facebook performance stacks up to others. Brands can also benchmark their efforts against the average of the Pages being compared.

1. HOW-TO:
2. From the Reports tab, select the Facebook Competitors.
3. Use the profile picker to add or select any profile you wish to include.
4. To add a new Page, click Add Competitor and search for the brand name.
5. Select a date range to run the report.

Sprout’s Sent Messages Report for LinkedIn includes Company Page posts and comments. Report metrics includes impressions, likes, comments, shares, engagement and clicks, and enables users to measure performance of published posts.

1. HOW TO:
2. From the Reports tab, select Sent Messages.
3. From the navigation menu, select LinkedIn and use the filters to customize the report.
4. To download the report, click Export and choose a download format.
5. To view additional details, click on a message to see expanded data.