May 12, 2015

Targeting your LinkedIn Company Pages updates is an effective way to deliver relevant content to specific segments of your existing LinkedIn audience.

1. How To
2. Open the Compose window, select one or several LinkedIn Company Page profiles from the profile picker menu and compose your message.
3. Click the globe icon in the bottom left corner of Compose to open the Audience Targeting menu.
4. Navigate through the Audience Targeting flyout to apply your desired LinkedIn targeting criteria.
5. Click the Follower Counts tray tucked behind the Audience Targeting flyout to understand if your targeting criteria is meeting the 300 follower minimum.*
6. Click Send, Schedule, Queue or Save to either publish immediately, schedule or queue for future delivery or save as a Draft.

*Note: In order to publish a targeted update from a LinkedIn Company Page, you must have at least 300 followers in the targeted segment.

In addition to adding the ability to target your LinkedIn Company Page updates, we’ve also completely redesigned the Compose window and the user experience for targeting your posts on Facebook, Twitter and Google+. With an updated design, it’s now easier than ever to schedule and post messages to multiple networks simultaneously and leverage unique targeting options for each individual network.