Compare Competitors’ Social Metrics using the Instagram Competitors Report

Sprout’s new Instagram Competitors Report, available on Corporate and Enterprise plans, tracks fundamental social metrics, including audience growth, publishing behavior and engagements, for any Instagram profile to compare against. This report enables brands to understand how their Instagram performance stacks up to others. Brands can also benchmark their efforts against the average of the profiles being compared.

  1. HOW-TO:
  2. From the Reports tab, select the Instagram Competitors Report.
  3. Use the profile picker to add or select any profile you wish to include.
  4. To add a new Page, click Add Competitor and search for the brand name.
  5. Select a date range to run the report.