August 5, 2016

Users can now see volume for all tagged incoming messages selected for the report period on a single chart in the Tag Report. This chart enables users to understand the frequency of tags used together. In particular, when using sentiment-based tags, the chart helps visualize sentiment by tag over time.

The Facebook Sent Messages Report now includes “Link Clicks” and “Other Clicks” in the expanded view and CSV export. “Link Clicks” refers to all link clicks from a Post while “Other Clicks” refers to any non-link click from a Post.

The Facebook Sent Messages Report now includes video metrics in parity with the Facebook Profiles Report. Metrics include: Paid Full Views, Paid Partial Views, Organic Full Views and Organic Partial Views.