The power of social video: Build multidimensional connection using Sprout
April 20, 2020 — With connection at the crux of consumer expectations on social, many brands are looking for ways… Read More
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University branding: How to build your school’s brand on social media
April 20, 2020 — Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is… Read More
How Telfer School of Management connects to what matters with Sprout Social
Telfer School of Management at the University of Ottawa, they know the world is… Read More
6 Social media tips for banks and financial institutions
April 16, 2020 — The best marketers are those who can make some of the most mundane subjects come to life. How do you… Read More
Managing your mental health while working in social media
April 16, 2020 — It’s not too much of a stretch to suggest that many of us have an addiction to social media. For… Read More
Social Spotlight: Adjusting and adapting during a global pandemic
April 9, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Social media and government: how to keep citizens engaged
April 9, 2020 — We might assume that social media and government don’t mix. The reality, though? Government agencies and officials represent some of… Read More
17 Engaging ideas for what to post on Twitter
April 7, 2020 — Not sure what to post on Twitter? With every social media platform needing different strategies and… Read More
A step-by-step guide on how to use Facebook Business Manager
April 2, 2020 — Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing… Read More
How to build a brand with celebrity social media management
April 1, 2020 — Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at… Read More
Social media crisis plan: What to do when things go wrong
March 31, 2020 — If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big… Read More
Social Spotlight: Four brands that shine through dark times
March 26, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Battling burnout as a social media manager
March 26, 2020 — In the last decade, social media has rapidly evolved and become a major element of marketing in all… Read More
Why brands need a Twitter dashboard
March 25, 2020 — Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still… Read More
Social media SWOT analysis: what it is and how to do it
March 24, 2020 — If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities… Read More
How to find your most successful social media posts
March 11, 2020 — If you’re trying to figure out how to find your most successful social media posts, your head is in the… Read More
The best times to post on social media in 2020
March 10, 2020 — If you’re creating content for social media at any scale, you know that a key challenge is rising above the… Read More
What you need to know to create a social media budget
March 5, 2020 — No matter what size company you’re at or if you’re just a team of one, the value of social media… Read More
How to perfect your product launch on social media
March 4, 2020 — Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure… Read More