Earned media value: How to calculate it and what to look out for in the calculating process
Intermediate
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- Categories
Social media in sports marketing: Takeaways from the Chicago White Sox’s game-changing strategy
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Your complete guide to creating a Reels strategy for Instagram and Facebook
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How and why you need to track brand mentions across networks
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The top 15 online reputation management tools and how to choose the best one for your business
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7 X/Twitter analytics tools to amplify your strategy
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How Gen Z uses social media and what that means for brands
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Social media integration strategies your brand needs
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