Rising to Resident Expectations: How Lean Government Teams Do More With Less on Social
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The communities you serve are demanding more from social media—why shouldn’t you?
Real-time response, accessibility and regulatory approvals are all requirements of the job but work against your efficiency.
With shifting budgets and leaner teams, it’s time you ask more from social for your workflow.
Join us for a candid conversation about how government social media teams are meeting resident expectations, saving time and proving the value of social up—shaped by what we heard from your peers at GSMCON. Stick around until the end to get your questions answered.
You’ll leave knowing how to:
- Get ahead of the shifts reshaping resident expectations on social
- Tap into what’s working for peer teams managing the same pressures you are
- Build a business case that turns daily efficiency wins into real budget buy-in
Presenters

Amandeep Dhillon
Sprout Social
Amandeep Dhillon serves as a Lead Solutions Engineer at Sprout Social, helping public sector organizations navigate an evolving digital landscape. With more than a decade of technology consulting expertise at Deloitte, Hootsuite, and Salesforce, Amandeep specializes in bridging the gap between complex software solutions and mission-driven goals—empowering agencies to build public trust and connect authentically with their communities.

Nick Cocco
Sprout Social
Nick Cocco is an Enterprise Account Executive at Sprout Social specializing in government and public sector organizations. With nearly a decade of experience in SaaS sales and client relations, Nick brings a deep understanding of the compliance, accessibility, and constituent engagement challenges facing lean government teams.

